Public Relations Archives | CG Life | Life Science and Healthcare Marketing Agency

Strategic Communications for Pre-Commercial Biopharma Organizations

Recent economic stressors are challenging the biopharma R&D pipeline, forcing many companies to make tough strategic decisions and unprecedented cuts to R&D programs. While we can’t change the macro landscape, there are certain strategic moves that pre-commercial companies can make to garner attention, create traction, and potentially secure fresh resources. Those moves center around communications.

How to Build a Strong Scientific Claim to Satisfy Skeptical Minds

Credibility is key. Our team of scientists and HCPs knows how to design experiments and scrutinize scientific data, which is invaluable when pitching media.

How to Give a Masterful Media Interview in the Life Sciences

There are risks to engaging public audiences in any form. Media interviews can feel treacherous, but with preparation you can crush it. Learn how life science companies can nail their interviews in this blog.

Magnify Your Marketing and Public Relations with a Strategic Editorial Calendar

The media landscape is extremely noisy, yet your job is to figure out how to generate visibility for your organization. So, how do you set your company up for maximum media coverage in the upcoming year? Start by building an editorial calendar for your organization with help from this blog!

How to Restore Trust in Science and Address Public Fear of the Unknown

The growing role of science and technology in public life has created a scenario where the scientific and medical communities can not afford to ignore public distrust. This post explores the causes of distrust in scientific institutions and offers commitments companies can make to restore that trust.

Tips For A Better Brainstorming Session

Brainstorming is essential when it comes to coming up with fresh ideas and newsworthy angles, but sometimes it’s not easy. This blog explores helpful techniques and strategies to get your wheels turning.

From Narrative to Story: How We Do Public Relations

Two members of CG Life’s Public Relations department walk us through and discuss four main components to the public relations process.

How to Get the Most Out of Your Reduced 2021 Marketing Budget

How to Maximize a Lean 2021 Marketing Budget [Downloadable]

2021 could be the year of the shrinking marketing budget. When the funds are running down, how do you make the best of what’s still around? We asked the leaders of CG Life’s marketing disciplines how best to allocate limited budgets in their areas of expertise. Here is their advice to you!

How to Make the Most of Virtual Trade Shows, Events, and Conferences

Virtual trade shows, events, and conferences are here to stay. Even still, it may be difficult to adjust to this growing form of virtual communication and networking. Get yourself virtual event ready with this blog.

For Many, Now is the Time to Listen

Public outcry in the wake of George Floyd’s death has left many businesses wondering about what their place in the conversation should be. To determine this, organizations must first drastically increase their listening and self-education practices with respect to conversations of racial discrimination and promoting diversity.

In: Public Relations