In: Public Relations

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Finding Flowers After the Storm: How to Optimize Your Time and Prepare Your Business for Re-Entry

The coronavirus has impacted businesses in ways that we may have never anticipated. However, you can take this inherently negative situation and look at it as motivation to consider and develop new strategies you could put in place now to maximize your company’s re-entry. Here are a few ideas to get you prepped.

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Crisis Communications: Advice for Sharing Information in Critical Situations

Many companies realize they need a crisis communications plan when they are smack dab in the middle of a crisis. With a level head and some of our helpful tips to drive a strategic approach, you can master communications in difficult times, even a global pandemic.

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Artfully Adapting Your Media Outreach Strategy To Weather Uncertain Times

To say that these are unprecedented times is an understatement. How do we go about media relations at a time like this? Here are six ways to adapt your media outreach through mutual respect and kindness.

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CG Life San Diego & The Market Element Dinner in Chicago
2020 Excitement and Digital Intrigue at CG Life: What Will this Year Bring?

CG Life’s multi-disciplinary marketing & communications team discusses what events, trends, & practices they are excited for in 2020.

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14 Avenues for Establishing Thought Leadership in Science

Thought-leadership campaigns can sometimes appear to have a deceptively simple recipe: Mix one part KOL with a strong overarching narrative and…

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Stock photo of 5 scientist mixing random fluids
Accelerating the Demise of Science Marketing Clichés

We’re all guilty of at least one or two corny science marketing infringements, but some of us really lean into it. You know who you are. You’re so busy ‘accelerating’ ‘cutting-edge’ research and highlighting ‘novel and robust’ data that you don’t have time to birth something a bit different. We get it. So, what’s the solution?

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The Inner Workings of a Life Science Marketing Agency

Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining…

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Marketing Begins at Hello: Personalizing Your Elevator Pitch

Marketing trends are evolving, allowing you to be able to connect with your audience on a more personal level throughout your…

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Trade Show strategy
Your 2019 PR Plan: Trade Show Success Strategies

New year, new you, new marketing and PR plan, right? No doubt, most marketers are well into 2019 planning, setting goals…

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Six Things Your PR Team Wishes the CEO Understood

I recently read a blog post summarizing advice to agencies about what the C-suite wishes their PR team or agency understood….

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