In: Public Relations

Trade Show strategy
Your 2019 PR Plan: Trade Show Success Strategies

New year, new you, new marketing and PR plan, right? No doubt, most marketers are well into 2019 planning, setting goals…

Read More
What-the-CEO-should-know-about-PR
Six Things Your PR Team Wishes the CEO Understood

I recently read a blog post summarizing advice to agencies about what the C-suite wishes their PR team or agency understood….

Read More
PR Life Hacks I Learned from Google
PR Life Hacks I Learned from Google

I had the good fortune to attend the 2018 GV Comms Summit in San Francisco recently. This unique, annual conference brings…

Read More
Best Podcast Shows Life Science Public Relations Professionals Should Listen To

In the public relations world, knowing what is happening in the industry is vital to establishing and maintaining the ‘relations’ part…

Read More
who-owns-your-genetic-data?
23andMe Sold Your Genetic Data to GSK: What this Means for You, Your Data, and Your Health

Earlier this summer, the often-scrutinized at-home genetic testing company 23andMe sold genetic data from five million customers to the pharmaceutical company…

Read More
Have your ever gone to a networking event only to be trapped once there? Perhaps it was the infomercial-like presentation you had to sit through, or the endless stream of consultants trying to “sell” you, or maybe it was the hefty entry fee you paid only to talk to someone you already knew all evening. Whatever the reason, let’s face it: most networking events can really suck. Those were our frustrations, too, back in 2011 when we decided to try to rethink networking. After attending yet another boring networking event, we asked ourselves “Why can’t we just skip to the fun part of networking events?” You know; the part where people actually get to connect, learn from others, start real relationships, enjoy a beverage or two, listen to some great music, and try delicious food (hey, as much as we love cheese platters and hotel lemon chicken, the culinary has many options)? Why can’t we? WE CAN. WE DID. Since that first humble event that featured a few pizzas, a cooler of beer, an iPod on shuffle and a few score of our life science friends, UNWIND has grown into a massive annual event with a wonderful following that reflects the life science and healthcare ecosystem. Last week’s UNWIND 2018 organized by CG Life in partnership with Women In Bio (WIB) saw nearly 500 life science professionals come together to network and chill. Great street tacos from Tacquizas el Unico, delicious craft beer from 32 North Brewing, and live music from The Manic Brothers. Moreover, even after its growth and duration, we have managed to keep the event free to attend thanks to sponsors like BASF, California Life Sciences Association (CLSA), EBD Group, Genetic Engineering & Biotechnology News (GEN), MacDougall Biomedical Communications, Rady School of Management at UC San Diego and STAT. What does it take to pull off an event like this? Well, beyond a positive attitude and an amazing team of people to organize and manage it, it takes 480 pounds of ice, 232 bottles of wine, 4 kegs, 1,400 tacos, 975 solo cups, 2,610 handshakes, 4,011 hugs, 88 Diet Cokes, a service dog, and 1 name tag stuck on the floor. These days, it seems as though everyone is searching for a tribe to belong to. We stopped searching. Instead, we started our own: cool people who live and love science. Join us, won’t you?
UNWIND 2018 – Not Your Father’s Life Science Networking Event

Have your ever gone to a networking event only to be trapped once there? Perhaps it was the infomercial-like presentation you…

Read More
Putting Together a Company’s Narrative at CG Life: An Interview With Nicole Goelz

Communicating complex science into a cohesive narrative that people can understand is always a challenge.

Read More
Core Philosophies At CG Life: A Look Inside A Life Science Marketing Agency

When terms like “fake news” and “alternative facts” start to fill our day-to-day lexicon, honesty and transparency can seem like rare…

Read More
How To Write to Experts…About Something They’re Not An Expert In

If you are working in marketing for a life science or healthcare company, chances are, you are writing to a pretty…

Read More
Avoiding a PR Nightmare: How Spark Therapeutics Overcame a Potential Crisis in the Launch of Their First Gene Therapy

On December 19, 2017, the FDA approved a novel gene therapy that treats diseases that affect vision. Luxturna™, from Spark Therapeutics,…

Read More