In: Public Relations
How To Write to Experts…About Something They’re Not An Expert In
If you are working in marketing for a life science or healthcare company, chances are, you are writing to a pretty…
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Avoiding a PR Nightmare: How Spark Therapeutics Overcame a Potential Crisis in the Launch of Their First Gene Therapy
On December 19, 2017, the FDA approved a novel gene therapy that treats diseases that affect vision. Luxturna™, from Spark Therapeutics,…
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Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine
Life science companies are making unprecedented strides in precision medicine, using patients’ personal health data to optimize medical treatment. Access to…
Read MoreFever Pitch: Straight talk about PR from Life Science Journalists
What do life science journalists think about PR media pitches? Adam Feuerstein, the self-proclaimed “Night King of Biotech,” and a seventeen-year…
Read MoreHappy Valentine’s Day!
Happy Valentine’s Day! It’s been one year since we launched CG Life, version 2.0 of Chempetitive Group. We want to take…
Read MoreThe Anatomy of a Media Pitch
There is nothing more satisfying to a public relations professional than an editor saying “yes!” to their pitch. But garnering that…
Read MoreDo You Speak Science?
Healthcare has experienced a self-rediscovery. Tools and technologies that were once exclusive to the lab are now being applied in new…
Read MoreNPR’s Richard Harris Breathes Life into the Reproducibility Crisis with Rigor Mortis
The key to good science, according to the late physicist Richard Feynman, is that “you must not fool yourself, and you…
Read More5 Steps to Get Editors Calling You
An editor at a biotechnology trade publication recently reached out to our office. She was writing a piece on flow cytometry,…
Read MoreHow to Pitch a Story to Life Science Journalists: Lessons from Michael Smart
Something amazing just happened. Whether it’s a landmark study using your technology, a product launch, or a unique perspective from one…
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