In: Public Relations

How To Write to Experts…About Something They’re Not An Expert In

If you are working in marketing for a life science or healthcare company, chances are, you are writing to a pretty…

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Avoiding a PR Nightmare: How Spark Therapeutics Overcame a Potential Crisis in the Launch of Their First Gene Therapy
Avoiding a PR Nightmare: How Spark Therapeutics Overcame a Potential Crisis in the Launch of Their First Gene Therapy

On December 19, 2017, the FDA approved a novel gene therapy that treats diseases that affect vision. Luxturna™, from Spark Therapeutics,…

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Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine
Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine

Life science companies are making unprecedented strides in precision medicine, using patients’ personal health data to optimize medical treatment. Access to…

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Fever Pitch: Straight talk about PR from Life Science Journalists

What do life science journalists think about PR media pitches? Adam Feuerstein, the self-proclaimed “Night King of Biotech,” and a seventeen-year…

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Happy Valentine’s Day!

Happy Valentine’s Day! It’s been one year since we launched CG Life, version 2.0 of Chempetitive Group. We want to take…

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The Anatomy of a Media Pitch

There is nothing more satisfying to a public relations professional than an editor saying “yes!” to their pitch. But garnering that…

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Do You Speak Science?

Healthcare has experienced a self-rediscovery. Tools and technologies that were once exclusive to the lab are now being applied in new…

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NPR’s Richard Harris Breathes Life into the Reproducibility Crisis with Rigor Mortis

The key to good science, according to the late physicist Richard Feynman, is that “you must not fool yourself, and you…

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5 Steps to Get Editors Calling You

An editor at a biotechnology trade publication recently reached out to our office. She was writing a piece on flow cytometry,…

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How to Pitch a Story to Life Science Journalists: Lessons from Michael Smart

Something amazing just happened. Whether it’s a landmark study using your technology, a product launch, or a unique perspective from one…

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