In: Public Relations
14 Avenues for Establishing Thought Leadership in Science
Thought-leadership campaigns can sometimes appear to have a deceptively simple recipe: Mix one part KOL with a strong overarching narrative and…
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Accelerating the Demise of Science Marketing Clichés
We’re all guilty of at least one or two corny science marketing infringements, but some of us really lean into it. You know who you are. You’re so busy ‘accelerating’ ‘cutting-edge’ research and highlighting ‘novel and robust’ data that you don’t have time to birth something a bit different. We get it. So, what’s the solution?
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The Inner Workings of a Life Science Marketing Agency
Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining…
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Marketing Begins at Hello: Personalizing Your Elevator Pitch
Marketing trends are evolving, allowing you to be able to connect with your audience on a more personal level throughout your…
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Your 2019 PR Plan: Trade Show Success Strategies
New year, new you, new marketing and PR plan, right? No doubt, most marketers are well into 2019 planning, setting goals…
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Six Things Your PR Team Wishes the CEO Understood
I recently read a blog post summarizing advice to agencies about what the C-suite wishes their PR team or agency understood….
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PR Life Hacks I Learned from Google
I had the good fortune to attend the 2018 GV Comms Summit in San Francisco recently. This unique, annual conference brings…
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Best Podcast Shows Life Science Public Relations Professionals Should Listen To
In the public relations world, knowing what is happening in the industry is vital to establishing and maintaining the ‘relations’ part…
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23andMe Sold Your Genetic Data to GSK: What this Means for You, Your Data, and Your Health
Earlier this summer, the often-scrutinized at-home genetic testing company 23andMe sold genetic data from five million customers to the pharmaceutical company…
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UNWIND 2018 – Not Your Father’s Life Science Networking Event
Have your ever gone to a networking event only to be trapped once there? Perhaps it was the infomercial-like presentation you…
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