In: Public Relations

Fever Pitch: Straight talk about PR from Life Science Journalists
Fever Pitch: Straight talk about PR from Life Science Journalists

What do life science journalists think about PR media pitches? Adam Feuerstein, the self-proclaimed “Night King of Biotech,” and a seventeen-year…

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Happy Valentine’s Day!

Happy Valentine’s Day! It’s been one year since we launched CG Life, version 2.0 of Chempetitive Group. We want to take…

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The Anatomy of a Media Pitch

There is nothing more satisfying to a public relations professional than an editor saying “yes!” to their pitch. But garnering that…

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Do You Speak Science?

Healthcare has experienced a self-rediscovery. Tools and technologies that were once exclusive to the lab are now being applied in new…

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NPR’s Richard Harris Breathes Life into the Reproducibility Crisis with Rigor Mortis

The key to good science, according to the late physicist Richard Feynman, is that “you must not fool yourself, and you…

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5 Steps to Get Editors Calling You

An editor at a biotechnology trade publication recently reached out to our office. She was writing a piece on flow cytometry,…

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How to Pitch a Story to Life Science Journalists: Lessons from Michael Smart

Something amazing just happened. Whether it’s a landmark study using your technology, a product launch, or a unique perspective from one…

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10 Things Your Marketing Team Needs to Know About Sales

I’ve worked in communications/marketing for 17 years. My husband has been in life science sales for even longer. There are often…

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Untapped Marketing: Corporate Sponsorship for Charity Events

Sponsoring an event for a charitable organization can be a powerful way to raise brand awareness, create positive press, and build…

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It’s Not Me, It’s You: Social Media Posts That Target Your Audience

We’re all proud parents when it comes to our company’s social media. We want to show off how great we are,…

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