In: Public Relations

Untapped Marketing: Corporate Sponsorship for Charity Events

Sponsoring an event for a charitable organization can be a powerful way to raise brand awareness, create positive press, and build…

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It’s Not Me, It’s You: Social Media Posts That Target Your Audience

We’re all proud parents when it comes to our company’s social media. We want to show off how great we are,…

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Professional Content Creation Tailored to the Buyer’s Journey

In the past, many people took a passive approach to professional content creation. They wrote blog posts filled with fluff and…

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Building Customer Advocacy: How to Get Testimonials from Scientists

I’ve been eating Cheerios for years, and I’m still waiting for General Mills to call me. “Why, yes!” I would say,…

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Marketing 360: Designing a Social Media Strategy

A social media strategy is essential in a highly-regulated industry such as the life sciences. A smart strategy aligns social media…

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PR Planning 101: PR as a Content Engine

Sun Tzu, author of The Art of War, said that “tactics without strategy is the noise before defeat.” Your activity must…

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Color me ____: The Psychology Behind Logos [Plus Infographic]

If a picture is worth a thousand words, then a logo is worth at least a thousand more. Mindfully crafted and…

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Crisis Communications: How to Deal with a PR Nightmare

What would you do if your company is found to negatively impact the environment? What if an executive makes a poorly…

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New Year’s PR Resolution: Refresh Your Approach to Press Releases

As you prepare for the annual ritual of revamping your personal life and starting things off fresh in a new year,…

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Inside the Lab: How to Market to Graduate Students

It’s easy to disregard graduate students. Sure they don’t always present well, typically strung out on caffeine and donned in sweatpants….

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