In: Public Relations

Putting Together a Company’s Narrative at CG Life: An Interview With Nicole Goelz

Communicating complex science into a cohesive narrative that people can understand is always a challenge.

Read More
Core Philosophies At CG Life: A Look Inside A Life Science Marketing Agency

When terms like “fake news” and “alternative facts” start to fill our day-to-day lexicon, honesty and transparency can seem like rare…

Read More
How To Write to Experts…About Something They’re Not An Expert In
How To Write to Experts…About Something They’re Not An Expert In

If you are working in marketing for a life science or healthcare company, chances are, you are writing to a pretty…

Read More
Avoiding a PR Nightmare: How Spark Therapeutics Overcame a Potential Crisis in the Launch of Their First Gene Therapy
Avoiding a PR Nightmare: How Spark Therapeutics Overcame a Potential Crisis in the Launch of Their First Gene Therapy

On December 19, 2017, the FDA approved a novel gene therapy that treats diseases that affect vision. Luxturna™, from Spark Therapeutics,…

Read More
Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine
Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine

Life science companies are making unprecedented strides in precision medicine, using patients’ personal health data to optimize medical treatment. Access to…

Read More
Fever Pitch: Straight talk about PR from Life Science Journalists
Fever Pitch: Straight talk about PR from Life Science Journalists

What do life science journalists think about PR media pitches? Adam Feuerstein, the self-proclaimed “Night King of Biotech,” and a seventeen-year…

Read More
Happy Valentine’s Day!

Happy Valentine’s Day! It’s been one year since we launched CG Life, version 2.0 of Chempetitive Group. We want to take…

Read More
The Anatomy of a Media Pitch

There is nothing more satisfying to a public relations professional than an editor saying “yes!” to their pitch. But garnering that…

Read More
Do You Speak Science?

Healthcare has experienced a self-rediscovery. Tools and technologies that were once exclusive to the lab are now being applied in new…

Read More
NPR’s Richard Harris Breathes Life into the Reproducibility Crisis with Rigor Mortis

The key to good science, according to the late physicist Richard Feynman, is that “you must not fool yourself, and you…

Read More