In: Public Relations

5 Steps to Get Editors Calling You

An editor at a biotechnology trade publication recently reached out to our office. She was writing a piece on flow cytometry,…

Read More
How to Pitch a Story to Life Science Journalists: Lessons from Michael Smart

Something amazing just happened. Whether it’s a landmark study using your technology, a product launch, or a unique perspective from one…

Read More
10 Things Your Marketing Team Needs to Know About Sales

I’ve worked in communications/marketing for 17 years. My husband has been in life science sales for even longer. There are often…

Read More
Untapped Marketing: Corporate Sponsorship for Charity Events

Sponsoring an event for a charitable organization can be a powerful way to raise brand awareness, create positive press, and build…

Read More
It’s Not Me, It’s You: Social Media Posts That Target Your Audience

We’re all proud parents when it comes to our company’s social media. We want to show off how great we are,…

Read More
Professional Content Creation Tailored to the Buyer’s Journey

In the past, many people took a passive approach to professional content creation. They wrote blog posts filled with fluff and…

Read More
Building Customer Advocacy: How to Get Testimonials from Scientists

I’ve been eating Cheerios for years, and I’m still waiting for General Mills to call me. “Why, yes!” I would say,…

Read More
Marketing 360: Designing a Social Media Strategy

A social media strategy is essential in a highly-regulated industry such as the life sciences. A smart strategy aligns social media…

Read More
PR Planning 101: PR as a Content Engine

Sun Tzu, author of The Art of War, said that “tactics without strategy is the noise before defeat.” Your activity must…

Read More
Color me ____: The Psychology Behind Logos [Plus Infographic]

If a picture is worth a thousand words, then a logo is worth at least a thousand more. Mindfully crafted and…

Read More