In: Public Relations

Native Advertising Part 2: Both Sides of the Debate

Love it or loathe it, the world of media and advertising has changed. With budget-crunched newsrooms cutting their staff to the…

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Native Advertising Part 1: What Is It and Why Should I Care?

There’s a lot of buzz about native advertising in the marketing and media universe. But for all of the talk, it…

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How Life Science PR Pros Can Make Reporters’ Job Easier

In the journalism world, there has always been a stigma associated with public relations. Journalists are seen as the ones who…

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3 Ways a Content Marketing Strategy Can Power Your Public Relations Efforts

Some things just go well together. Bacon and eggs. Penn and Teller. John, Paul, George and Ringo. In each of these…

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A Good Content Strategy Means Looking Within

When it comes to content marketing, as the great philosopher David Lee Roth once said, “Everybody wants some!” Content strategy is…

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Like It or Not, FDA, Social Media is Here to Stay

While the latest draft guidance from the FDA on responding to off-label requests sheds some light on the agency’s social media…

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Do PR Pros Just Need a Hug?

PR professionals refresh their inbox in the same manner in which singles obsessively check their mobile for a text from that…

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Social Media By the Numbers

While the importance and efficacy of “social media” continues to be debated by people across the marketing landscape, most will agree…

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Diving Deeper into B2B Social Media Strategies

Despite the fact that the majority of marketing executives surveyed by Accenture acknowledged social media as vital to their companies’ business,…

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What’s in a Word? Plenty, When Used Correctly

A friend recently shared an article from The Economist about why language is not writing and it got me thinking about…

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