In: Public Relations

The Patient Side of Science

As science marketers our work extends throughout the life sciences continuum, from the tools required for basic research, through to the…

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This Bacteria Will Self-Destruct in Three, Two, One…

When the handful of survivors helicopter away from the disaster-stricken island at the end of Jurassic Park, somebody (there’s one in…

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The Most Bizarre Scientific Paper Ever Published

Anyone who works with science on a daily basis knows that it can sometimes be totally and utterly bizarre. One recently…

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Genomics – The Modern Moonshot: Obama Names Experts to Precision Medicine Initiative

Much like breaking the sound barrier in 1947, the mapping of the Human Genome in 2003 was only the beginning. President…

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Native Advertising for the Life Sciences: Navigating a New Type of Content

There’s a lot of buzz about native advertising in the life science marketing and media universe. But for all of the…

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Native Advertising Part 3: Life Science Q&A With GEN’s Bill Levine

A number of mainstream media outlets — including the New York Times and Fortune — have been early adopters of native…

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Native Advertising Part 2: Both Sides of the Debate

Love it or loathe it, the world of media and advertising has changed. With budget-crunched newsrooms cutting their staff to the…

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Native Advertising Part 1: What Is It and Why Should I Care?

There’s a lot of buzz about native advertising in the marketing and media universe. But for all of the talk, it…

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How Life Science PR Pros Can Make Reporters’ Job Easier

In the journalism world, there has always been a stigma associated with public relations. Journalists are seen as the ones who…

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3 Ways a Content Marketing Strategy Can Power Your Public Relations Efforts

Some things just go well together. Bacon and eggs. Penn and Teller. John, Paul, George and Ringo. In each of these…

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