In: Public Relations

Social Media By the Numbers

While the importance and efficacy of “social media” continues to be debated by people across the marketing landscape, most will agree…

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Diving Deeper into B2B Social Media Strategies

Despite the fact that the majority of marketing executives surveyed by Accenture acknowledged social media as vital to their companies’ business,…

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What’s in a Word? Plenty, When Used Correctly

A friend recently shared an article from The Economist about why language is not writing and it got me thinking about…

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The Scientist is Dead. Long Live The Scientist.

Like many across the life sciences, we were shocked to learn earlier this week that The Scientist – a reading staple…

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Crisis Communications 101: When Saying “Sorry” Isn’t Enough

Even if you haven’t experienced a crisis situation first-hand while working for an organization, you have hopefully at least read your…

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Everything Communicates. Even Bacteria.

I’m not new to this marketing gig. I’m really not. Twenty-two years of staying on top of the most effective ways…

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Five Things Businesses Must Know About Google+

Build your Personal Profile First, create a personal profile, add some colleagues, and understand how Google+ has integrated parts of Facebook,…

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Americans & English: Divided by a Common Language

American Independence was declared after the British Parliament insisted on its right to tax American colonists and the Americans claimed their…

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So, You’re a Storyteller

One Christmas Day, early in my career, my grandmother asked what it was that I was doing with myself in that…

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I’m Anti-Social. Media.

I’m anti-social. There I said it. When it comes to Facebook and Twitter, I can be a bit of an introvert….

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