In: Public Relations

A Good Content Strategy Means Looking Within

When it comes to content marketing, as the great philosopher David Lee Roth once said, “Everybody wants some!” Content strategy is…

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Like It or Not, FDA, Social Media is Here to Stay

While the latest draft guidance from the FDA on responding to off-label requests sheds some light on the agency’s social media…

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Do PR Pros Just Need a Hug?

PR professionals refresh their inbox in the same manner in which singles obsessively check their mobile for a text from that…

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Social Media By the Numbers

While the importance and efficacy of “social media” continues to be debated by people across the marketing landscape, most will agree…

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Diving Deeper into B2B Social Media Strategies

Despite the fact that the majority of marketing executives surveyed by Accenture acknowledged social media as vital to their companies’ business,…

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What’s in a Word? Plenty, When Used Correctly

A friend recently shared an article from The Economist about why language is not writing and it got me thinking about…

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The Scientist is Dead. Long Live The Scientist.

Like many across the life sciences, we were shocked to learn earlier this week that The Scientist – a reading staple…

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Crisis Communications 101: When Saying “Sorry” Isn’t Enough

Even if you haven’t experienced a crisis situation first-hand while working for an organization, you have hopefully at least read your…

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Everything Communicates. Even Bacteria.

I’m not new to this marketing gig. I’m really not. Twenty-two years of staying on top of the most effective ways…

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Five Things Businesses Must Know About Google+

Build your Personal Profile First, create a personal profile, add some colleagues, and understand how Google+ has integrated parts of Facebook,…

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