In: Research Tools & Services

How Does Life Science Research Work? Part 1 [Plus Free Comic eBook]

Sometimes scientists get lucky; August Kekule arrived at the structure for benzene during a daydream, as he envisioned a snake clutching…

Read More
Marketing 360: How to Use Twitter for Business [Plus Free Guide]

Not all life science companies think Twitter is right for them — and to be fair, it isn’t for everyone. But…

Read More
What’s In a Name? More Than You Think

The naming process should never be a casual exercise. If you have kids, you know this all too well. You go…

Read More
Successful Marketing For “Boring” Industries [Plus Free Guide]

You’re here for a reason: The industry you work in is just not sexy. Whether it’s selling pipettes or GLP compliance…

Read More
Why Your Life Science Company Should Use LinkedIn [Free Visual Guide]

By now most companies recognize the benefit of having a social presence on LinkedIn, a platform designed specifically to allow professionals…

Read More
Is There a Place for the Science Industry in Product Placement?

Have you ever noticed that certain films and TV shows feature conspicuously branded products? Take for example the Tom Hanks movie…

Read More
Marketing 360: What are the Life Sciences?

Advances in science and technology have allowed medicine to significantly improve the quality and standard of human life. We now have…

Read More
One Giant Leap Too Far, Why CRISPR is in the News

The title reads: “Easy DNA Editing Will Remake the World. Buckle Up.” From the outset this article in July’s Wired magazine…

Read More
Lab Tools and Ancient Sea Life: Medicine’s Lust for a Crab’s Blood

In the pharmaceutical and biomedical industries, the horseshoe crab is nothing short of a celebrity. If you haven’t heard about this…

Read More
5 Best Tactics for Writing Lists Readers Can’t Refuse

The online publishing world seems to be going bananas (b-a-n-a-n-a-s) for list-based articles and blog posts. Why? It’s all about the…

Read More