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Your 2019 PR Plan: Trade Show Success Strategies

New year, new you, new marketing and PR plan, right? No doubt, most marketers are well into 2019 planning, setting goals…

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Marketing Tips: 5 Things You Can Do Right Now

Incredibly, 2019 is here, which means along with budget and project planning you need to launch your 2019 marketing plan. We…

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Have your ever gone to a networking event only to be trapped once there? Perhaps it was the infomercial-like presentation you had to sit through, or the endless stream of consultants trying to “sell” you, or maybe it was the hefty entry fee you paid only to talk to someone you already knew all evening. Whatever the reason, let’s face it: most networking events can really suck. Those were our frustrations, too, back in 2011 when we decided to try to rethink networking. After attending yet another boring networking event, we asked ourselves “Why can’t we just skip to the fun part of networking events?” You know; the part where people actually get to connect, learn from others, start real relationships, enjoy a beverage or two, listen to some great music, and try delicious food (hey, as much as we love cheese platters and hotel lemon chicken, the culinary has many options)? Why can’t we? WE CAN. WE DID. Since that first humble event that featured a few pizzas, a cooler of beer, an iPod on shuffle and a few score of our life science friends, UNWIND has grown into a massive annual event with a wonderful following that reflects the life science and healthcare ecosystem. Last week’s UNWIND 2018 organized by CG Life in partnership with Women In Bio (WIB) saw nearly 500 life science professionals come together to network and chill. Great street tacos from Tacquizas el Unico, delicious craft beer from 32 North Brewing, and live music from The Manic Brothers. Moreover, even after its growth and duration, we have managed to keep the event free to attend thanks to sponsors like BASF, California Life Sciences Association (CLSA), EBD Group, Genetic Engineering & Biotechnology News (GEN), MacDougall Biomedical Communications, Rady School of Management at UC San Diego and STAT. What does it take to pull off an event like this? Well, beyond a positive attitude and an amazing team of people to organize and manage it, it takes 480 pounds of ice, 232 bottles of wine, 4 kegs, 1,400 tacos, 975 solo cups, 2,610 handshakes, 4,011 hugs, 88 Diet Cokes, a service dog, and 1 name tag stuck on the floor. These days, it seems as though everyone is searching for a tribe to belong to. We stopped searching. Instead, we started our own: cool people who live and love science. Join us, won’t you?
UNWIND 2018 – Not Your Father’s Life Science Networking Event

Have your ever gone to a networking event only to be trapped once there? Perhaps it was the infomercial-like presentation you…

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The Anatomy of a Media Pitch

There is nothing more satisfying to a public relations professional than an editor saying “yes!” to their pitch. But garnering that…

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CG Life Likes to Unwind

At CG Life, we believe that life is as much about fun as it is discovery and work. That’s why we…

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What-the-CEO-should-know-about-PR
Six Things Your PR Team Wishes the CEO Understood

I recently read a blog post summarizing advice to agencies about what the C-suite wishes their PR team or agency understood….

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Content Opportunities with new competitors
Essential Steps to Launching Your 2019 Marketing Plan

Back in the days, before CG Life, I was actually on the client side, heading up marketing for a specialty chemicals…

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Putting Together a Company’s Narrative at CG Life: An Interview With Nicole Goelz

Communicating complex science into a cohesive narrative that people can understand is always a challenge.

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Do You Speak Science?

Healthcare has experienced a self-rediscovery. Tools and technologies that were once exclusive to the lab are now being applied in new…

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San Diego Conference Guide: Your Guide to Navigating ‘America’s Finest City’

Welcome to San Diego! If you’re here for business, then you’re probably aware that it’s one of the top life science…

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