How to Give a Masterful Media Interview in the Life Sciences
There are risks to engaging public audiences in any form. Media interviews can feel treacherous, but with preparation you can crush it. Learn how life science companies can nail their interviews in this blog.Read More
Science Marketing Lessons from the Real Social Media Influencers: Pets!
We know you’ve seen 100 other science marketing tips articles around the internet, but we bet you’ve never seen one like this! In this blog we discuss the useful new knowledge we’ve gotten from a very exclusive source: pets on social media.Read More
How to Put Science Under Scrutiny: A Guide to Critically Evaluating Information
At CG Life, we have to tackle new scientific topics on a weekly, sometimes daily, basis. This blog post discusses different sources of scientific information and the tactics we use to exercise our critical comprehension skills and prioritize scientific information to rapidly become well-informed.Read More
Has the Global Pandemic Changed Science Communication Forever?
Turns out, a global pandemic brings both significant attention and change to the scientific community. Shocker, we know! As a result, has science communication changed forever? Yes! Find out how!Read More
How to Make the Most of Virtual Trade Shows, Events, and Conferences
Virtual trade shows, events, and conferences are here to stay. Even still, it may be difficult to adjust to this growing form of virtual communication and networking. Get yourself virtual event ready with this blog.Read More
Sooo…How Exactly Does Life Science Research Work?
As science communicators we need to get creative to better engage audiences and connect them to science that surrounds our everyday lives. To put this to practice, we are excited to share our homegrown comic, which provides a fun and informative look at how life science research happens. Check it out here!Read More
How to Restore Trust in Science and Address Public Fear of the Unknown
The growing role of science and technology in public life has created a scenario where the scientific and medical communities can not afford to ignore public distrust. This post explores the causes of distrust in scientific institutions and offers commitments companies can make to restore that trust.Read More
CG Life Media Survey: Public Relations During a Pandemic
The CG Life PR team polled their media network to better understand the changing work environment of journalism. Within, find some of the key learnings from our survey results.Read More
Artfully Adapting Your Media Outreach Strategy To Weather Uncertain Times
To say that these are unprecedented times is an understatement. How do we go about media relations at a time like this? Here are six ways to adapt your media outreach through mutual respect and kindness.Read More