In: SciComm

CG Life Media Survey: Public Relations During a Pandemic

The CG Life PR team polled their media network to better understand the changing work environment of journalism. Within, find some of the key learnings from our survey results.

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Artfully Adapting Your Media Outreach Strategy To Weather Uncertain Times

To say that these are unprecedented times is an understatement. How do we go about media relations at a time like this? Here are six ways to adapt your media outreach through mutual respect and kindness.

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CG Life Inspirational Women in STEM
Kick-Ass Ambassadors of Science and Technology That CG Life Looks Up To

In recognition of Women’s History Month and International Women’s Day 2020, the CG Life team shares personal stories about Women in STEM that inspire our team.

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CG Life San Diego & The Market Element Dinner in Chicago
2020 Excitement and Digital Intrigue at CG Life: What Will this Year Bring?

CG Life’s multi-disciplinary marketing & communications team discusses what events, trends, & practices they are excited for in 2020.

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Image of Investment Pitch
Private Investment and Science: How Marketing & Communications Can Bridge Two Worlds

To encourage science funding and guide investor groups towards successful investment (either for the first time or to expand their existing portfolio), we discuss a few common pitfalls encountered when these worlds collide and how a science marketing and communications strategy often functions as a natural interface between investors and scientific founders.

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Stock photo of 5 scientist mixing random fluids
Accelerating the Demise of Science Marketing Clichés

We’re all guilty of at least one or two corny science marketing infringements, but some of us really lean into it. You know who you are. You’re so busy ‘accelerating’ ‘cutting-edge’ research and highlighting ‘novel and robust’ data that you don’t have time to birth something a bit different. We get it. So, what’s the solution?

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CJ Fisher, Ph.D. at ACS San Diego Scientific Conference
Scientific Conference Tips: Maximizing Your Impact as a Scientist & Person

I recently attended the 2019 ACS national meeting in San Diego with the added luxury of not needing to present. Instead…

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Communicating Science without a Science Background
CG Perspectives: Communicating Science with and without a Science Background

Science is a multifaceted and fast-paced industry. As technologies progress through the years, innovative discoveries in the field grow larger and…

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science-startup-marketing-lessons
Marketing Lessons for Life Science Startups: Three Areas of Focus

Recently, I had the privilege of visiting the University of Illinois in Champaign-Urbana to speak to a group of young scientists…

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Storytelling-in-Science-and-Audience-Trust
Does Storytelling in Science Require an Audience’s Trust?

Last year, I was fortunate enough to attend “An Astrophysicist Goes to the Movies”—a talk given by Dr. Neil DeGrasse Tyson…

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