2020 Excitement and Digital Intrigue at CG Life: What Will this Year Bring?
CG Life’s multi-disciplinary marketing & communications team discusses what events, trends, & practices they are excited for in 2020.Read More
Private Investment and Science: How Marketing & Communications Can Bridge Two Worlds
To encourage science funding and guide investor groups towards successful investment (either for the first time or to expand their existing portfolio), we discuss a few common pitfalls encountered when these worlds collide and how a science marketing and communications strategy often functions as a natural interface between investors and scientific founders.Read More
Accelerating the Demise of Science Marketing Clichés
We’re all guilty of at least one or two corny science marketing infringements, but some of us really lean into it. You know who you are. You’re so busy ‘accelerating’ ‘cutting-edge’ research and highlighting ‘novel and robust’ data that you don’t have time to birth something a bit different. We get it. So, what’s the solution?Read More
Scientific Conference Tips: Maximizing Your Impact as a Scientist & Person
Pick up some general behaviors to add to (or remove from) your conference repertoire to help establish an impact among the crowd.Read More
CG Perspectives: Communicating Science with and without a Science Background
Science is a multifaceted and fast-paced industry. As technologies progress through the years, innovative discoveries in the field grow larger and…Read More
Marketing Lessons for Life Science Startups: Three Areas of Focus
Recently, I had the privilege of visiting the University of Illinois in Champaign-Urbana to speak to a group of young scientists…Read More
Does Storytelling in Science Require an Audience’s Trust?
Last year, I was fortunate enough to attend “An Astrophysicist Goes to the Movies”—a talk given by Dr. Neil DeGrasse Tyson…Read More
How to Incorporate Evergreen Content into Your Life Science Content Marketing Strategy
The ability to self-publish content instantly, with the click of a mouse, can be a blessing: it means that anyone can…Read More