In: Search Engine Marketing
How to Maximize a Lean 2021 Marketing Budget [Downloadable]
2021 could be the year of the shrinking marketing budget. When the funds are running down, how do you make the best of what’s still around? We asked the leaders of CG Life’s marketing disciplines how best to allocate limited budgets in their areas of expertise. Here is their advice to you!Read More
2020 Excitement and Digital Intrigue at CG Life: What Will this Year Bring?
CG Life’s multi-disciplinary marketing & communications team discusses what events, trends, & practices they are excited for in 2020.Read More
Accelerating the Demise of Science Marketing Clichés
We’re all guilty of at least one or two corny science marketing infringements, but some of us really lean into it. You know who you are. You’re so busy ‘accelerating’ ‘cutting-edge’ research and highlighting ‘novel and robust’ data that you don’t have time to birth something a bit different. We get it. So, what’s the solution?Read More
How to Incorporate Evergreen Content into Your Life Science Content Marketing Strategy
The ability to self-publish content instantly, with the click of a mouse, can be a blessing: it means that anyone can…Read More
Long Form Content Or Short Form Content: How Long Should Your Content Be?
A frequent question we get from clients is about long form content vs. short form content, and which is better for…Read More