Media & Associations What we talk about when we talk about engagement
If you’re an association or media publication with a specialized audience of researchers and clinicians, you know the importance of communicating effectively, making enriching connections, and understanding unique needs. Or as we like to call it, engagement.
We do it every day.
But the concept of engagement is not rocket surgery. We do it every day. It’s how we engage. It’s how we adapt to new methods of engagement that will determine our success. It’s no longer about simply growing your circulation or membership. It’s also not just about holding huge annual meetings. It’s really about 24/7 engagement.
Having a deep understanding of these audiences, we witness fluid engagement on many levels. Effective engagement is like one big, rolling conversation. Through proper positioning and a dynamic communication plan, we want to help you be a relevant contributor to the conversation, at the right time and the right place.