• life events

April 2019

CG Life Expands Advisory Board with Human Resources Veteran

To help predict and manage the firm's growth, we've added corporate human resources veteran Pete Murphy to our group of key opinion leaders advising the agency’s senior leadership team. A senior HR executive with more than 30 years of experience working with multinational businesses, Pete has spent his career helping to develop the people, processes, and systems required to effectively execute business strategies. Through his contributions and strategic guidance, he will help CG Life scales as it continues to grow. Learn More
March 2019

CG Life Moves Up List of Top U.S. B2B Marketing Communications Agencies

B2B Marketing has ranked CG Life as the number 12 top B2B marketing communications agency in the U.S. in the magazine's third annual U.S. B2B Agencies Benchmarking Report. The ranking of agencies, which spans all industries, had CG Life rising three spots from last year -- making the agency the highest ranked life science/healthcare specialist agency and the 9th highest ranked integrated agency. CG Life's growth can be attributed to the firm's capacity to adapt to the rapidly converging biotech and healthcare markets in which the firm focuses, as well as its dedicated, experienced Learn More
March 2019

2019 ADDY Award for Goes to Thermo Fisher Scientific, CG Life

The 2019 San Diego ADDYs are done but can’t possibly be forgotten. This year, CG Life and client Thermo Fisher Scientific were honored by the annual award program from SDX, San Diego’s professional organization for the marketing and advertising community. Specifically, the inspired musically themed campaign "Rock The Prep" earned honors in the category of cross-platform, integrated national B2B campaigns. Learn More
March 2019

CG Life in Forbes: “How To Tell A Compelling Story About Your Company’s Science”

Maybe you’re a biotech startup entrepreneur or investor, the CEO of a medical device company or a marketer in a drug development organization or communications agency. In any of these roles, you have a compelling story rooted in science that must be understood by diverse groups of people, some of whom haven’t taken a science course since high school. Yet, many of those people are potential investors, partners and patients. So, how does a life science or healthcare company simultaneously convey the value and importance of its science to scientists and non-scientists alike? Learn More
March 2019

CG Life on Mendelspod.com – “Science Communication in a Post Fact World”

"That’s fake news!” We hear it all the time. And often it is said about scientific facts, for example, recent studies or evidence of global warming. Or the safeness of vaccines. But has the problem with “fake news” been that much of an issue in the life science industry? Learn More
January 2019

CG Life in Forbes: “Rebranding After A Company PR Crisis? Here’s How To Do It Right”

A total rebrand is necessary when a crisis has so tarnished the reputation of a company or product that there is no chance of recovering brand loyalty or affinity. In other words, when the brand is detrimental to sales, it’s time to change. Rebranding demands that the new brand must be viewed through the consumer’s eyes, not those of management, and must specifically address their objections. Learn More
January 2019

CG Life Leads Company Presentations at Digital Medicine & Medtech Showcase 2019

Managing Partner Erik Clausen introduced and moderated partnering presentations from several large pharmaceutical and medical technology companies, including Bayer, HOYA, MedImmune, Stanford University’s Human Interaction Lab, and Qualcomm Life. Learn More
November 2018

CG Life Forms Strategic Advisory Board

Do we have all the answers? Usually, but not always. So, we turned to our newly formed strategic advisory board to help accelerate our agency’s growth initiatives. This group of key opinion leaders providing the agency’s senior leadership team with objective guidance and counsel. Learn More
September 2018

Health Care Communicators Award for Digital Marketing Goes to CG Life

A little bling never hurt anyone. The Health Care Communicators of San Diego (HCCSD), a group for communications professionals who work in the health care, wellness, biotech, medical device, health information technology and pharmaceutical industries, thought highly enough of the website we created for Rady Children's Institute for Genomic Medicine that they honored us. Learn More