• life events


January 2019

CG Life in Forbes: “Rebranding After A Company PR Crisis? Here’s How To Do It Right”

A total rebrand is necessary when a crisis has so tarnished the reputation of a company or product that there is no chance of recovering brand loyalty or affinity. In other words, when the brand is detrimental to sales, it’s time to change. Rebranding demands that the new brand must be viewed through the consumer’s eyes, not those of management, and must specifically address their objections. Learn More
January 2019

CG Life Leads Company Presentations at Digital Medicine & Medtech Showcase 2019

Managing Partner Erik Clausen introduced and moderated partnering presentations from several large pharmaceutical and medical technology companies, including Bayer, HOYA, MedImmune, Stanford University’s Human Interaction Lab, and Qualcomm Life. Learn More
November 2018

CG Life Forms Strategic Advisory Board

Do we have all the answers? Usually, but not always. So, we turned to our newly formed strategic advisory board to help accelerate our agency’s growth initiatives. This group of key opinion leaders providing the agency’s senior leadership team with objective guidance and counsel. Learn More
September 2018

Health Care Communicators Award for Digital Marketing Goes to CG Life

A little bling never hurt anyone. The Health Care Communicators of San Diego (HCCSD), a group for communications professionals who work in the health care, wellness, biotech, medical device, health information technology and pharmaceutical industries, thought highly enough of the website we created for Rady Children's Institute for Genomic Medicine that they honored us. Learn More
August 2018

CG Life on Life Science Marketing Radio – “Give Your Audience a Happy Surprise with Geotargeting”

Jeremiah Worth, VP of Client Strategy at CG Life, discusses the use and potential of geotargeting in the marketing mix as well as new data privacy laws and the perceived creepiness factor of traditional re-targeting campaigns. He also lays out strategies and channels for effectively using geotargeting in life science marketing campaigns. Learn More
August 2018

CG Life, Women In Bio (WIB) Host Summer Event

In its 7th year, our summer ‘Life Science Network’ Unwind networking event in San Diego was the biggest one yet with more than 400 professionals from across the industry. More exciting than the crowd size, the craft beer, the street tacos or the live band, was the chance for CG Life to partner with Women In Bio (WIB), an organization of professionals committed to promoting careers, leadership, and entrepreneurship for women in the life sciences. Learn More
July 2018

CG Life and Stratocore Co-host Inaugural Event Supporting Core Labs

We love core labs as much as we love beer. We really enjoyed partnering with Stratocore to hold this “Cores on Tap” event in our venue in Chicago, where more than 70 employees from the core facilities from the University of Chicago, University of Illinois at Chicago, and Northwestern University gathered. Learn More
May 2018

CG Life Celebrates 15 Years of Life

Turning 15 can be awkward for anyone. For us, not so much. We threw a party at BIO. Learn More
November 2017

CG Life Releases 2018 J.P. Morgan Healthcare Survival Guide

Navigating the mean streets of Union Square in San Francisco during J.P. Morgan Healthcare Conference week is not for the faint of heart. That’s why we worked with Deloitte and Baker McKenzie to create this annual guide for surviving and thriving during biotech’s biggest week of the year. Learn More