CG Life will help celebrate the people, companies, and organizations that make San Diego’s life science, health and medtech communities thrive. These awards will highlight not just the region's life science leaders, but also the top innovators working at the intersection of tech and biomedicine. Find out who will take home the awards at the Gala on May 29, 2019, in San Diego. Learn More

As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t have to mean a major overhaul. Sometimes a color palette refresh or a new content voice can make a big difference in how a brand is perceived. So what are some of the simplest ways a business can refresh its brand—and what are important considerations to cover first? Learn More

These days, its online presence is a huge part of everyday business for most companies. A good website allows a company to connect directly with its customers, providing an easy method of communication and source of information and, for many businesses, a primary sales portal. As such, website traffic can be a great indicator of the current health of a business. Indeed, a sudden, sharp drop in a business’ website traffic is an unpleasant jolt and can be indicative of a bigger problem that needs to be addressed. Learn More

To help predict and manage the firm's growth, we've added corporate human resources veteran Pete Murphy to our group of key opinion leaders advising the agency’s senior leadership team. A senior HR executive with more than 30 years of experience working with multinational businesses, Pete has spent his career helping to develop the people, processes, and systems required to effectively execute business strategies. Through his contributions and strategic guidance, he will help CG Life scales as it continues to grow. Learn More

B2B Marketing has ranked CG Life as the number 12 top B2B marketing communications agency in the U.S. in the magazine's third annual U.S. B2B Agencies Benchmarking Report. The ranking of agencies, which spans all industries, had CG Life rising three spots from last year -- making the agency the highest ranked life science/healthcare specialist agency and the 9th highest ranked integrated agency. CG Life's growth can be attributed to the firm's capacity to adapt to the rapidly converging biotech and healthcare markets in which the firm focuses, as well as its dedicated, experienced Learn More

The 2019 San Diego ADDYs are done but can’t possibly be forgotten. This year, CG Life and client Thermo Fisher Scientific were honored by the annual award program from SDX, San Diego’s professional organization for the marketing and advertising community. Specifically, the inspired musically themed campaign "Rock The Prep" earned honors in the category of cross-platform, integrated national B2B campaigns. Learn More

Maybe you’re a biotech startup entrepreneur or investor, the CEO of a medical device company or a marketer in a drug development organization or communications agency. In any of these roles, you have a compelling story rooted in science that must be understood by diverse groups of people, some of whom haven’t taken a science course since high school. Yet, many of those people are potential investors, partners and patients. So, how does a life science or healthcare company simultaneously convey the value and importance of its science to scientists and non-scientists alike? Learn More

"That’s fake news!” We hear it all the time. And often it is said about scientific facts, for example, recent studies or evidence of global warming. Or the safeness of vaccines. But has the problem with “fake news” been that much of an issue in the life science industry? Learn More

A total rebrand is necessary when a crisis has so tarnished the reputation of a company or product that there is no chance of recovering brand loyalty or affinity. In other words, when the brand is detrimental to sales, it’s time to change. Rebranding demands that the new brand must be viewed through the consumer’s eyes, not those of management, and must specifically address their objections. Learn More