pharmaceuticals


Precision marketing for precision medicine

Driven by more well-informed patient audiences and advancements in genomic technology, the pharma industry is going through a very exciting and transformative time. We’re already seeing the effects: it takes less time, energy and resources to discover, develop, and bring novel therapies to market. This means the era of personalized medicine and precision care is upon us. And, we’re ready to help.

It’s not enough to communicate benefits and side effects. Terms like “genomic make-up” are now part of the lexicon. Clinicians are being trained in translational medicine. And thanks to WebMD and 23andme everyone’s an expert.

You need a healthcare agency that can speak to the science of preclinical discovery and clinical development. An agency that can segment large audiences and personalize the message in a holistic manner across the wellness chain. And an agency partner that’s genuinely excited about the future of the pharmaceutical industry.

Pharmaceutical Brand Experience

GSK

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