What’s shaping our thinking and what’s new
There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.
Uncontrolled Variables: Bringing Science and Comedy Together
We chatted with the producers behind the Chicago comedy troupe Uncontrolled Variables, and learned how they bring comedy and science ...
Next-Generation Sequencing: To Boldly Go Where No Genome Has Gone Before
Next-generation sequencing (NGS) has ushered in a world where medicine is informed by personal genetics, bringing the science fiction of ...
Happy International Women’s Day 2022!
On March 8th, we honor all of the women in our lives who inspire us. At CG Life, there are ...
Finding Your Brand’s Voice And Persona
Your brand's voice and persona allow you to create a personality and tell a consistent story across all of your ...
Love Shouldn’t Hurt: Relationship Advice for Marketing Agencies and the Companies That Hire Them
Whether personal or professional, relationships take work. In this blog, we discuss the elements that make relationships between agencies and ...
Black History Month: Celebrating Black American Scientists
In celebration of Black History Month, we're highlighting four Black American scientists whose research and discoveries helped shape today's world ...
Living our best CG Life: latest news
September 2017
CG Life Co-founder Named to “Mad Men & Women of Science Marketing” by C&EN Media Group
Murad Sabzali shared his thoughts on communicating unique science brand stories, balancing creativity and scientific rigor, and important future digital trends. He also got to do so while wearing a suit.
February 2017
Chempetitive Group Rebrands as CG Life
CG Life launched its new brand and name to better communicate the energy that the agency brings to its work, culture and relationships at the intersection of the life sciences and healthcare markets.
CG Life Brings a New Element to the Table
As you may have heard, The Market Element is now a CG Life company! The convergence of these two agencies represents a symbiotic evolution of capabilities, personnel, and above all, opportunities for our clients. Our discussions leading up to the official acquisition were full of excitement about the possibilities enabled