What’s shaping our thinking and what’s new
There’s no better way to crystalize a new idea or strategy than to commit it to writing. This is a discipline we employ every day at CG Life. Here’s some of our latest thinking about the industry and where the opportunities are for innovative leaders.
Finding Your Brand’s Voice And Persona
Your brand's voice and persona allow you to create a personality and tell a consistent story across all of your ...
Love Shouldn’t Hurt: Relationship Advice for Marketing Agencies and the Companies That Hire Them
Whether personal or professional, relationships take work. In this blog, we discuss the elements that make relationships between agencies and ...
Black History Month: Celebrating Black American Scientists
In celebration of Black History Month, we're highlighting four Black American scientists whose research and discoveries helped shape today's world ...
Creating the Perfect Marriage Between Sales and Marketing
As marketers, understanding our clients' sales structures allows us to see the bigger picture. This blog post discusses ways to ...
How to Build a Strong Scientific Claim to Satisfy Skeptical Minds
Credibility is key. Our team of scientists and HCPs knows how to design experiments and scrutinize scientific data, which is ...
5 Black Science Organizations You Should Know
While Juneteenth is a day of celebration to commemorate the emancipation of African-American slaves, it is also a day of ...
Living our best CG Life: latest news
CG Life Brings a New Element to the Table
As you may have heard, The Market Element is now a CG Life company! The convergence of these two agencies represents a symbiotic evolution of capabilities, personnel, and above all, opportunities for our clients. Our discussions leading up to the official acquisition were full of excitement about the possibilities enabled