life science and healthcare
brand strategy


Your brand is more than your logo. It’s the embodiment of all you do: the entire experience you create, the needs you fulfill, the challenges you solve, the story you tell and the connections you make with your customers. Through our insight-driven brand strategy approach, we can help you design a differentiated value proposition and a go-to-market strategy that drives customer engagement and activation, and importantly, drives your business.

Let’s talk about how we can provide greater value for your brand that helps drive sales.

OUR BRAND STRATEGY SERVICES

  • Brand Positioning
  • Value Proposition
  • Go-to-Market Strategy
  • Go-to-Market Planning
  • Customer Experience StrategY
  • CX Strategy Planning & Mapping
  • Rebrand and Brand Refresh
  • Brand Training
  • Corporate and Product Naming
  • Product & Service Ideation
  • Identify Growth & Innovation Opportunities

Everyone loves a good story. We’re in the business of bringing our clients’ stories to life in an impactful and measurable way.

Take a look at our work

10 Important Mustaches in Science

10 Important Mustaches in Science

During the month of November at CG Life, we like to celebrate Movember in style. As many of our employees ... More >
Doctor drawing vaccine from a vial using a syringe

mRNA Vaccines: What You Need To Know

Previously, we discussed how fear of the unknown leads to reduced trust in science, while also explaining how effective scientific ... More >

think HOLISTICALLY

We’re more than a brand strategy agency. We’re an integrated life science and healthcare marketing and communication agency that approaches all our client work holistically. We bring together the collective brains from our multidisciplinary team to focus on your challenges from a wider and integrated perspective rather than from a single capability function.

Market Intelligence | Brand Strategy | Public Relations | Creative | Digital Marketing | Content MarketingPaid Advertising