life science and healthcare
brand strategy


Your brand is more than your logo. It’s the embodiment of all you do: the entire experience you create, the needs you fulfill, the challenges you solve, the story you tell and the connections you make with your customers. Through our insight-driven brand strategy approach, we can help you design a differentiated value proposition and a go-to-market strategy that drives customer engagement and activation, and importantly, drives your business.

Let’s talk about how we can provide greater value for your brand that helps drive sales.

OUR BRAND STRATEGY SERVICES

  • Brand Positioning
  • Value Proposition
  • Go-to-Market Strategy
  • Go-to-Market Planning
  • Customer Experience StrategY
  • CX Strategy Planning & Mapping
  • Rebrand and Brand Refresh
  • Brand Training
  • Corporate and Product Naming
  • Product & Service Ideation
  • Identify Growth & Innovation Opportunities

Everyone loves a good story. We’re in the business of bringing our clients’ stories to life in an impactful and measurable way.

Take a look at our work

UNWIND Chicago 2019

UNWIND 2019: CG Life Hosts Chicago’s Most Relaxed Networking Event for Life Science Professionals

On June 13, over 160 professionals from all sectors of the life science community joined CG Life at our warehouse-turned-office, ... More >
Post-and-Courier

How to Grow Your Audience: Lessons from a Digital Newsroom

“Owned media.” That’s another way to frame content marketing. Instead of trying to earn coverage through public relations or buy ... More >

think HOLISTICALLY

We’re more than a brand strategy agency. We’re an integrated life science and healthcare marketing and communication agency that approaches all our client work holistically. We bring together the collective brains from our multidisciplinary team to focus on your challenges from a wider and integrated perspective rather than from a single capability function.

Market Intelligence | Brand Strategy | Public Relations | Creative | Digital Marketing | Content MarketingPaid Advertising