Multi-faceted brand solutions infused with science

Brand Development

Your company, product, or service may be brilliant, but it won’t succeed in the marketplace without a strong, differentiated message. You need a brand that’s relevant, engaging, and enduring.

We’ll collaborate to extract meaningful insights from audience research, shape your positioning, articulate your value proposition, and define the ideal customer experience.

This may include the creation of a compelling name, identity, and brand guidelines. These elements become the foundation for a strong, differentiated brand that resonates with audiences.

MARKET RESEARCH / BRAND STRATEGY / UX / CREATIVE

Market Shaping

A game-changing innovation needs an equally intentional market-shaping strategy to set the stage for a successful product launch amidst a noisy landscape.

Unmet need analysis, patient journey mapping, competitive landscaping, white space identification, and buying triggers are some of the necessary inputs.

From these insights, we craft an integrated outreach through public relations, unbranded digital, and social community building to establish credibility, interest, and demand.

Those in the target audience who raise their hands are noted in a first-party database to be alerted as the product reaches key milestones and when the product is ready to launch.

RESEARCH & INSIGHTS / OMNICHANNEL COMMUNICATIONS / PUBLIC RELATIONS / SOCIAL MEDIA / DATA & ANALYTICS

Go-To-Market Planning

As customers, each of us has our own unique journey from awareness to consideration to purchase or adoption.

As marketers, we do the empathetic work of research and insight discovery that leads to segmentation, targeting, and message development for your key audiences all along their customer journey.

For researchers, HCPs, patients, and caregivers, we develop an omnichannel strategy to deliver the most relevant scientific and medical content through the most convenient communications channels, whether online, in-person, email, social, or on your smartphone.

RESEARCH & INSIGHTS / SEGMENTATION AND TARGETING / KEY MESSAGING/ OMNICHANNEL STRATEGY / DATA STRATEGY / PRIVACY PLANNING / ANALYTICS / PUBLIC RELATIONS

Omnichannel Activation

With the brand defined, the target market engaged, and the omnichannel strategy in place, it’s time to go to market. Whether it’s a green light from management or approval from the FDA, it’s time to activate the plan.

The omnichannel strategy will cascade the tactical execution across the most important sales, marketing, and media channels, capturing engagement data at every touch point to guide the ongoing marketing investments.

It’s important that every tactic in an omnichannel plan be coordinated and integrated to provide the most helpful and productive experience for each audience member. HCPs and patients are eager for answers, and it is our job to make their journey as clear and direct as possible.

CREATIVE / CONTENT MARKETING / DIGITAL MARKETING / WEBSITE DEVELOPMENT / PUBLIC RELATIONS / PAID MEDIA / SOCIAL MEDIA

Analytics & Insights

The data that comes from an omnichannel communications program is invaluable. It provides detailed, actionable insights, often at the individual level, for how messaging has been received and what the next best action should be. Simply put, it’s our audience talking back to us.

By integrating with third-party data providers and media partners, we can design the most targeted and cost-effective outreach plan. Our data analysts provide not only reports and KPI dashboards but also insights to help refine our segmentation, positioning, and future strategy.

For companies with their own Business Intelligence group, we partner to provide real-time customer-level data to enhance their in-house customer database.

DATA ANALYTICS / DATABASE ENGINEERING / STRATEGIC INSIGHT / PLANNING