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Elie J. Diner

Great Minds Think Similarly: The Pros and Cons of Biosimilars

Ever wish you could replicate the taste of that $200 bottle of wine that has been aged to perfection over the past four decades? This task is a near impossibility, as it requires you to replicate things like environmental, harvesting, and storage conditions. Many of these things, like weather, can’t be replicated, yet even very minor changes can mean the difference between an incredibly tasty wine and expensive vinegar.

Great Minds Think Similarly: The Pros and Cons of Biosimilars

Choose Your Own Marketing Adventure in “Marketing Survival”

Don’t you wish that you could simply get a 2nd chance on some of your life science marketing decisions? There are so many advertising options out there for marketers, and choosing the right one for your brand can be a difficult and time-consuming process. And choosing wrong can mean that you may blow your annual budget, get fired…or worse.

Choose Your Own Marketing Adventure in “Marketing Survival”
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