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Erin Righetti

GDPR Compliance Is Coming. Are You Ready?

For Europe, the month of May will see celebrations for Prince Harry and Meghan Markle’s wedding, but European consumers will have another celebration: Their Rights. And not only the rights of Europeans. On May 25, 2018, the General Data Protection Regulation, or GDPR, goes into effect in Europe, but it has global digital marketing ramifications.

GDPR Compliance and Personal Data

Fever Pitch: Straight talk about PR from Life Science Journalists

Do you and the media your audiences follow speak the same language? Is all industry news inherently local?


Fever Pitch: Straight talk about PR from Life Science Journalists

What do life science journalists think about PR media pitches? I recently chatted with Adam Feuerstein, Senior Biotech Reporter at Stat News, about his relationship with PR reps, and his experience with media pitches and PR fails, resulting in some good advice and coveted insight into the outspoken journalist’s mind.


Your Free Guide to Surviving JPM San Francisco 2018

The teeming influx of life science industry folk in San Francisco during the second week of January represents the zenith of the 36th annual J.P. Morgan Healthcare Conference pilgrimage. Concurrent events add to the draw for the who’s who of life science investing, from industry leaders and emerging fast-growth companies, to investors, innovative technology creators and biotech. For those well versed in the conference circuit, you’ll recognize the madness as just par for the course during JPM Week.