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Mark Button

Hitting The Ground Running With Your PR Firm

Public relations is a key element of business. By public relations, I don’t mean ‘PR’ in the traditional sense (as in press releases, articles, media relations and so forth), although that is an integral part of the overall public relations function. Rather, I refer to public relations in the broader sense of relating to your public(s), and any activities that actively increase reach to your audience(s).