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We’ve got a few life lessons to share

Is it time to change your perspective? Get up to date with latest headlines, ideas, and inspiration in the life science and healthcare markets.

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We aorta tell you...

That Chempetitive Group is now CG Life.

Life evolves. And so must we. When we started Chempetitive Group almost 15 years ago, it wasn’t just about providing marketing communication services for the life science industry. We started Chempetitive Group to offer a truly different agency experience. One that goes beyond the “client.” One that truly connects with people. That’s what mattered then, and that’s what matters today.

We aorta tell you...

In Email Marketing, Little Things Make a Big Difference

Email is still the most trusted form of marketing communication. According to a report by McKinsey and Company, email is 40 times more effective of an acquisition tactic when compared to Twitter and Facebook—combined.

In the same report, email led to three times more purchases, and email customers spent 17 percent more per purchase than other customers.

Science and the Internet of Things

Imagine a lab that smoothly, automatically conducts experiments and collects data. A lab that saves time for your scientists (and business) by automating routine laboratory procedures.

A lab that battles the reproducibility crisis by keeping impossibly detailed records of every moment of a procedure.

The Internet of Things (IoT) refers to the interconnectedness of physical devices, which use embedded sensors and connectivity to communicate with each other through the internet.

Topics: Tools Services

Global Science Marketing: Expanding Your Presence Across the Globe

With online communities and communication across labs increasing, science companies find themselves crossing national borders to establish an international presence.

There are scientists around the world conducting research, and many have probably never heard of you or your product. Spreading your message to a global audience is a great way to reach untapped markets and grow your business.

What You Cared About in 2016

Throughout the controversy and excitement of 2016—from presidential elections and Brexit to and unlikely sports champions—there has been one unwavering constant.

Chemunity.

These are the most popular Chemunity posts from 2016. Stay tuned for 2017!

Jaw-Dropping Science Discoveries of 2016

The top 10 scientific discoveries of 2016 range from molecular machines to fish that can walk on walls. We’ve compiled this list to bring you the most interesting advances that will shape the world in 2017 and beyond.

Every day, researchers are actively pursuing the answers to some of life’s biggest (and smallest!) questions. This year was no different, with several discoveries that are sure to rock the scientific community. Let’s take a look:

Marketing 360: What Are Programmatic Ads?

When many of us started in marketing, you had to work directly through your favorite publications to show banner ads to your target audiences. This “direct to pub” buying is still an important part of a well-balanced media mix, but emerging marketing technologies and crumbling barriers to entry are quickly changing what this media landscape looks like.

Real-Time Bidding (RTB) platforms have been growing in popularity, starting with Google AdWords and other platforms which allow marketers to join live “auctions” where ad placements are the commodity.

J.P. Morgan Healthcare Conference 2017: Higher Stakes than Ever Before [Plus Insider’s Guide]

The seasonal migration will soon unfold before our eyes.

Each and every January, the elusive healthcare investor emerges from the comforts of his or her winter hibernation, and takes flight to Union Square in San Francisco.

The Trump Effect: What the New Administration Might Mean for Healthcare and Life Science Marketing

A month has passed since the U.S. Presidential election, and...we’re still here, folks. After years of political rhetoric and theatrics, and a month of uncertainty, we are starting to gain some clarity around exactly what a Trump presidential administration and its policies might mean for the life science industry and, by extension, marketers within it.

Most importantly and as , there is no need for panic.

10 Things Your Marketing Team Needs to Know About Sales

I've worked in communications/marketing for 17 years. My husband has been in life science sales for even longer. There are often "healthy debates" in our house about the roles of sales and marketing in life science companies and misperceptions about the two.

When marketing and sales understand each other, big things happen.

Over the years we've discovered that debates happen because the roles and interactions between sales and marketing can be very different at different organizations.

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