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We’ve got a few life lessons to share

Is it time to change your perspective? Get up to date with latest headlines, ideas, and inspiration in the life science and healthcare markets.


5 Trademark Mistakes Entrepreneurs Make

Entrepreneurs are talented at doing many things, and they like to move fast. But sometimes, their eagerness to innovate and substantial appetite for risk can lead to costly errors when it comes to using, protecting, and enforcing a trademark.

Below are five common trademark-related mistakes that I’ve seen entrepreneurs make over the years and how they could have avoided them.

Vivek Jayaram

How Do You Engage Scientists on Instagram?

Do you want to read about science, or do you want to see it in action?

The answer might be both, and B2B social media marketing offers ample opportunities to engage viewers and influence their perception of your brand in several formats.

Instagram Marketing

Marketing Superheroes: Marketing Strategy Lessons from the Marvel v. DC Rivalry

With nearly $11 billion in worldwide box office sales, Marvel is the most successful cinematic franchise of all time.

Marvel’s successful results, however, have not come exclusively from their big-name characters. Marvel’s “Ant-Man,” a hero most people have probably never heard of, earned $150 million more than the first Captain America movie.

Marketing Superheroes

Gene Editing with CRISPR Technology: Keeping the Focus on Patients

Ever since a proof-of-concept paper was published in 2012, the gene-editing technique CRISPR-Cas9 has been making waves as a major scientific breakthrough—one that has captured the imaginations of the scientific community and public alike.

CRISPR Gene Editing at MATTER

Marketing Book Summary: Pre-Suasion

Marketing thought leaders are prolific, and it can be hard to keep up with the most recent developments in marketing. That’s why, each month, we bring you an in-depth marketing book summary. This month’s summary is Pre-Suasion, by Robert Cialdini.

CG Life Marketing Book Summary Pre Suasion by Robert Cialdini

San Diego Conference Guide: Your Guide to Navigating ‘America’s Finest City’

By CG Life

Welcome to San Diego! If you’re here for business, then you’re probably aware that it’s one of the .

We aorta tell you...

By CG Life

That Chempetitive Group is now CG Life.

Life evolves. And so must we. When we started Chempetitive Group almost 15 years ago, it wasn’t just about providing marketing communication services for the life science industry. We started Chempetitive Group to offer a truly different agency experience. One that goes beyond the “client.” One that truly connects with people. That’s what mattered then, and that’s what matters today.

We aorta tell you...

In Email Marketing, Little Things Make a Big Difference

Email is still the most trusted form of marketing communication. According to a report by McKinsey and Company, email is 40 times more effective of an acquisition tactic when compared to Twitter and Facebook—combined.

In the same report, email led to three times more purchases, and email customers spent 17 percent more per purchase than other customers.

Science and the Internet of Things

Imagine a lab that smoothly, automatically conducts experiments and collects data. A lab that saves time for your scientists (and business) by automating routine laboratory procedures.

A lab that battles the reproducibility crisis by keeping impossibly detailed records of every moment of a procedure.

The Internet of Things (IoT) refers to the interconnectedness of physical devices, which use embedded sensors and connectivity to communicate with each other through the internet.

Topics: Tools Services

Global Science Marketing: Expanding Your Presence Across the Globe

With online communities and communication across labs increasing, science companies find themselves crossing national borders to establish an international presence.

There are scientists around the world conducting research, and many have probably never heard of you or your product. Spreading your message to a global audience is a great way to reach untapped markets and grow your business.