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We’ve got a few life lessons to share.

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Is it time to change your perspective? Get up to date with latest headlines, ideas, and inspiration in the life science and healthcare markets.

Exploring the Possibilities for Augmented Reality in Life Science Marketing

What is Augmented Reality?


Facing the Public’s Fear of Science and Innovation in the Era of Precision Medicine

Life science companies are making unprecedented strides in precision medicine, using patients’ personal health data to optimize medical treatment. Access to electronic health records, for example, is making it easier than ever for contract research organizations (CROs) to find the right patients for their trials, increasing their probability of success. Also, biotechnology companies are developing new genetic sequencing technologies and blood tests based on the premise that patients’ personal health and genetic data will ultimately help physicians optimize their treatments.


Fever Pitch: Straight talk about PR from Life Science Journalists

What do life science journalists think about PR media pitches? I recently chatted with Adam Feuerstein, Senior Biotech Reporter at Stat News, about his relationship with PR reps, and his experience with media pitches and PR fails, resulting in some good advice and coveted insight into the outspoken journalist’s mind.


It’s like Finding Money: Repurposing Content Marketing

Being very deliberate about creating specific content based on a buyer’s journey, and then distributing said content, might not necessarily be part of your marketing mix. Content development has become far more dynamic, driven by the many different ways content is consumed. It can be overwhelming, if you let it. But I say, don’t over think it. You can come to us, we’ll be happy to be your life science and healthcare content strategists (shameless SEM plug). Or, you can just take a step back, breathe, and do a quick audit of all the content you’ve already created to determine what can be simply repurposed. Yes, repurposed.

"So I says, just repurpose it."

Ten Tips for an Effective Trade Show Booth

You are tasked with planning an effective trade show booth for your company, you have a limited budget, and you have decided to stick with the smallest, most common booth size: 10x10’. How are you going to stand out from the crowd and use your limited space (and limited budget) to the fullest, while meeting your goals?

effective trade show booth activities

Happy Valentine’s Day!

Happy Valentine’s Day!

It’s been one year since we launched CG Life, version 2.0 of Chempetitive Group. We want to take this opportunity to thank you for being part of our orbit. We genuinely appreciate our experience together, and are overjoyed that you do, too.

Choose Your Own Marketing Adventure in “Marketing Survival”

Don’t you wish that you could simply get a 2nd chance on some of your life science marketing decisions? There are so many advertising options out there for marketers, and choosing the right one for your brand can be a difficult and time-consuming process. And choosing wrong can mean that you may blow your annual budget, get fired…or worse.

Choose Your Own Marketing Adventure in “Marketing Survival”

What You Cared About in 2017

This past year was filled with just as many “Woah, that’s awesome” moments as “Wait, is this actually happening?” ones. Through all of the commotion of 2017, Chemunity was always there for a breath of mental fresh air and inspiration.

Take a look at the most popular Chemunity blog posts of 2017 as determined by you. There is more to come in 2018 so be sure to subscribe to get the latest news you can use.

What You Cared About in 2017

The Anatomy of a Media Pitch

There is nothing more satisfying to a public relations professional than an editor saying “yes!” to their pitch. But garnering that approval from an editor is a challenge that even the most seasoned PR pros face. Knowing how to write a successful pitch takes a lifetime of learning.

While there is no perfect formula for success, we’ve developed an approach to pitching, with shared media pitch examples, that PR pros can use to increase the probability of getting positive responses from editors.

Sections include:

Anatomy of a Media Pitch

What Google Chrome Ad Blocker Means for Your Marketing Strategy

What impact will the February 15 release of web browser Google Chrome ad blocker have on your marketing strategy, and what can you do about it? Here are the most important implications of Google Chrome ad blocker for your business, and tips for overcoming ads blocked by Chrome so that you can still reach your intended audience.


Your Free Guide to Surviving JPM San Francisco 2018

The teeming influx of life science industry folk in San Francisco during the second week of January represents the zenith of the 36th annual J.P. Morgan Healthcare Conference pilgrimage. Concurrent events add to the draw for the who’s who of life science investing, from industry leaders and emerging fast-growth companies, to investors, innovative technology creators and biotech. For those well versed in the conference circuit, you’ll recognize the madness as just par for the course during JPM Week.

Do You Speak Science?

Healthcare has experienced a self-rediscovery. Tools and technologies that were once exclusive to the lab are now being applied in new and exciting ways to help people in clinical settings. As the worlds of healthcare and life sciences collide, organizations need effective strategies to speak to both.

Our managing partner, Erik Clausen, wrote about this topic for an article featured in the Healthcare PR issue of O’Dwyer’s PR magazine.

What Europe’s Tightened Rules for Personal Data Mean for Marketers

In April 2016, the European Union passed a new regulation called the General Data Protection Regulation (GDPR). The regulation, which is aimed at updating and unifying personal data laws across the EU, significantly changes the requirements surrounding the use of personal data, and will undoubtedly have a profound effect on marketers.

Should You Start a Life Science or Healthcare Podcast?

Podcasts continue to rise in popularity as both an entertainment and marketing medium. Fully a quarter of people in the United States have listened to a podcast in the last month, and most podcast listeners fall in the 18-54 demographic.

The podcasting boom, and prominent case studies of podcast success, have led many people and brands to start podcasting. Smartphones make the barrier to entry low, and it’s "easy" to start a life science or healthcare podcast.

But should you?

If you’re thinking about starting a healthcare podcast, read this first.

starting a healthcare podcast

NPR’s Richard Harris Breathes Life into the Reproducibility Crisis with Rigor Mortis

The key to good science, according to the late physicist Richard Feynman, is that “you must not fool yourself, and you are the easiest person to fool.” In Rigor Mortis: How Sloppy Science Creates Worthless Cures, Crushes Hope, and Wastes Billions (Basic Books, 2017), Richard Harris, a seasoned health and science journalist, uses this quote to lay out his argument that the reproducibility crisis was brought on by biomedicine’s failure to live up this standard.

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