CG Perspectives: Communicating Science with and without a Science Background
Science is a multifaceted and fast-paced industry. As technologies progress through the years, innovative discoveries in the field grow larger and…Read More
UNWIND 2019: Social Networking the Old School Way – In Person!
Long ago, we here at CG Life grew tired of infomercial-like presentations and the hefty entry fees that have been the…Read More
Purchasing Power: Reflections from a Laboratory Pocketbook Keeper
Biotech, pharma, and other scientific research operations increasingly have access to large sums of cash in the form of grants and/or…Read More
Marketing Lessons for Life Science Startups: Three Areas of Focus
Recently, I had the privilege of visiting the University of Illinois in Champaign-Urbana to speak to a group of young scientists…Read More
The Inner Workings of a Life Science Marketing Agency
Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining…Read More
UNWIND 2019: CG Life Hosts Chicago’s Most Relaxed Networking Event for Life Science Professionals
On June 13, over 160 professionals from all sectors of the life science community joined CG Life at our warehouse-turned-office, event…Read More
How to Grow Your Audience: Lessons from a Digital Newsroom
“Owned media.” That’s another way to frame content marketing. Instead of trying to earn coverage through public relations or buy coverage…Read More
Does Storytelling in Science Require an Audience’s Trust?
Last year, I was fortunate enough to attend “An Astrophysicist Goes to the Movies”—a talk given by Dr. Neil DeGrasse Tyson…Read More