Life Lessons
14 Avenues for Establishing Thought Leadership in Science
Thought-leadership campaigns can sometimes appear to have a deceptively simple recipe: Mix one part KOL with a strong overarching narrative and…
Read More
Recent Trends in R&D Spending: The Landscape of Private Investment in Science
Private investment in science plays a growing role in R&D, especially in the US. Learn more about this trend in our overview of private R&D spending.
Read More
Private Investment and Science: How Marketing & Communications Can Bridge Two Worlds
To encourage science funding and guide investor groups towards successful investment (either for the first time or to expand their existing portfolio), we discuss a few common pitfalls encountered when these worlds collide and how a science marketing and communications strategy often functions as a natural interface between investors and scientific founders.
Read More
Accelerating the Demise of Science Marketing Clichés
We’re all guilty of at least one or two corny science marketing infringements, but some of us really lean into it. You know who you are. You’re so busy ‘accelerating’ ‘cutting-edge’ research and highlighting ‘novel and robust’ data that you don’t have time to birth something a bit different. We get it. So, what’s the solution?
Read More
Clinical Trial Branding: It’s Time to Ditch the License Plate Numbers
There’s a business case to be made for naming and branding a lot of clinical trials. But below, we dive into one aspect of the discussion: How changes to the way clinical trials are being run are increasing the pressure – and the incentives around – naming and branding yours.
Read More
Scientific Conference Tips: Maximizing Your Impact as a Scientist & Person
I recently attended the 2019 ACS national meeting in San Diego with the added luxury of not needing to present. Instead…
Read More
CG Perspectives: Communicating Science with and without a Science Background
Science is a multifaceted and fast-paced industry. As technologies progress through the years, innovative discoveries in the field grow larger and…
Read More
UNWIND 2019: Social Networking the Old School Way – In Person!
Long ago, we here at CG Life grew tired of infomercial-like presentations and the hefty entry fees that have been the…
Read More
Purchasing Power: Reflections from a Laboratory Pocketbook Keeper
Biotech, pharma, and other scientific research operations increasingly have access to large sums of cash in the form of grants and/or…
Read More
Marketing Lessons for Life Science Startups: Three Areas of Focus
Recently, I had the privilege of visiting the University of Illinois in Champaign-Urbana to speak to a group of young scientists…
Read More