Life Lessons

A New Sheriff in Town—What Can the Life Sciences Expect from a Biden White House?

We’ve all had enough of talk of the past! Let’s look at what the future might hold for the life science industry – and its marketers – under the policy changes promised by the newly-minted Biden Administration.

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Looking Back at the Trump Administration’s Impact on the Life Science Industry

Four years ago, Erik Clausen, CG Life Managing Partner, predicted the Trump Administration’s impact on the Life Sciences and it’s marketers (like us). Find if he was right in this blog!

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Intellectual Property Rights Fuel Innovation, But What’s Their Place In A Public Health Crisis?

COVID-19 has changed innumerable things including intellectual property conversations. See how a potential 2021 shift in IP ideology compares to a similar public health crisis in 2001.

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10 Important Mustaches in Science

Happy Movember! We made a list of the greatest science ‘staches across the ages. Check out our picks!

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Doctor drawing vaccine from a vial using a syringe
mRNA Vaccines: What You Need To Know

mRNA vaccines offer a new approach that could allow scientists to respond more quickly and effectively to threats like COVID-19. This blog tells you what you need to know about this emerging technology.

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Science Marketing Lessons from the Real Social Media Influencers: Pets!

We know you’ve seen 100 other science marketing tips articles around the internet, but we bet you’ve never seen one like this! In this blog we discuss the useful new knowledge we’ve gotten from a very exclusive source: pets on social media.

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How to Get the Most Out of Your Reduced 2021 Marketing Budget
How to Maximize a Lean 2021 Marketing Budget [Downloadable]

2021 could be the year of the shrinking marketing budget. When the funds are running down, how do you make the best of what’s still around? We asked the leaders of CG Life’s marketing disciplines how best to allocate limited budgets in their areas of expertise. Here is their advice to you!

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Magnify Your Marketing and Public Relations with a Strategic Editorial Calendar

The media landscape is extremely noisy, yet your job is to figure out how to generate visibility for your organization. So, how do you set your company up for maximum media coverage in the upcoming year? Start by building an editorial calendar for your organization with help from this blog!

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5 Things Sales Teams Can Do Right Now to Help Marketing Efforts

Sales teams can utilize their additional bandwidth and their skillset to make marketing efforts more effective and helpful to potential customers. Here are 5 things your sales team can do when in-person visits are on hold to help your marketing team generate qualified leads.

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How to Put Science Under Scrutiny: A Guide to Critically Evaluating Information

At CG Life, we have to tackle new scientific topics on a weekly, sometimes daily, basis. This blog post discusses different sources of scientific information and the tactics we use to exercise our critical comprehension skills and prioritize scientific information to rapidly become well-informed.

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