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A frequent question we get from clients is about long form content vs. short form content, and which is better for…

Marketing trends are evolving, allowing you to be able to connect with your audience on a more personal level throughout your…

You’ve spent months getting your Biotech Showcase game plan and J.P. Morgan conference strategy ready for biotech’s “big show” – that…

If you’ve followed our Marketing Strategy series over the past few months, then congratulations! You’re now an elite, badass marketing superhero…

You may have noticed my colleagues at CG Life have been dropping some strong marketing knowledge recently in a series of…

It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans…

New year, new you, new marketing and PR plan, right? No doubt, most marketers are well into 2019 planning, setting goals…

I recently read a blog post summarizing advice to agencies about what the C-suite wishes their PR team or agency understood….

It’s a simple question. Was your organization’s 2018 marketing plan a success? Your honest answer may be “Our company did well,…

One important step in the development of a 2019 strategic marketing plan is alignment on marketing messaging. While your corporate positioning…

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