Life Lessons

Media Planning
2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan

It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans…

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Trade Show strategy
Your 2019 PR Plan: Trade Show Success Strategies

New year, new you, new marketing and PR plan, right? No doubt, most marketers are well into 2019 planning, setting goals…

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What-the-CEO-should-know-about-PR
Six Things Your PR Team Wishes the CEO Understood

I recently read a blog post summarizing advice to agencies about what the C-suite wishes their PR team or agency understood….

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Jeremiah_Worth_measuring-marketing-success
Measuring Marketing Performance: Setting Goals and Keeping Score

It’s a simple question. Was your organization’s 2018 marketing plan a success? Your honest answer may be “Our company did well,…

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Karen_Sparks-defining-marketing-messages
2019 Marketing Plan: Defining Core Marketing Messaging

One important step in the development of a 2019 strategic marketing plan is alignment on marketing messaging. While your corporate positioning…

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Erin_Righetti-marketing-tips
Marketing Tips: 5 Things You Can Do Right Now for Next Year

Incredibly, 2019 is almost here, which means along with year-end budget and project reporting you need to lay out your 2019…

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Content Opportunities with new competitors
Essential Steps to Launching Your 2019 Marketing Plan

Back in the days, before CG Life, I was actually on the client side, heading up marketing for a specialty chemicals…

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Core-Labs-On-Tap-Chicago
CORElaborating at CG Life: Understanding The Core (Lab) Marketing Challenges

Core labs play a critical role in scientific discovery and development. These centralized laboratories offer state-of-the-art facilities, programs and highly skilled…

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PR Life Hacks I Learned from Google
PR Life Hacks I Learned from Google

I had the good fortune to attend the 2018 GV Comms Summit in San Francisco recently. This unique, annual conference brings…

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inspiration
Out Of The Black And Into The Blue

I still recall fondly the many times that friend, business partner, and Altered Stage founder Jeff Bergau suggested that I “jam…

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