Life Lessons

Two Blocks
Life. Science. 15 years.
June 12, 2018

It may seem counter intuitive, and even sound like heresy, but rather than conforming to the typical agency formula and rhetoric…

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Core Philosophies At CG Life: A Look Inside A Life Science Marketing Agency
June 7, 2018

When terms like “fake news” and “alternative facts” start to fill our day-to-day lexicon, honesty and transparency can seem like rare…

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Fever Pitch: Straight talk about PR from Life Science Journalists
May 31, 2018

Randy Osborne became a biotechnology journalist at a time when very few people even knew what biotechnology was. “I was attracted…

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How To Write to Experts…About Something They’re Not An Expert In
May 24, 2018

If you are working in marketing for a life science or healthcare company, chances are, you are writing to a pretty…

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Hitting The Ground Running With Your PR Firm
May 9, 2018

Public relations is a key element of business. By public relations, I don’t mean ‘PR’ in the traditional sense (as in…

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GDPR Compliance Is Coming. Are You Ready?
May 2, 2018

For Europe, the month of May will see celebrations for Prince Harry and Meghan Markle’s wedding, but European consumers will have…

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Avoiding a PR Nightmare: How Spark Therapeutics Overcame a Potential Crisis in the Launch of Their First Gene Therapy
April 24, 2018

On December 19, 2017, the FDA approved a novel gene therapy that treats diseases that affect vision. Luxturna™, from Spark Therapeutics,…

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Great Minds Think Similarly: The Pros and Cons of Biosimilars
April 17, 2018

Ever wish you could replicate the taste of that $200 bottle of wine that has been aged to perfection over the…

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Improvised Marketing
April 12, 2018

Chicago is home to many iconic offerings – deep dish, the Cubs (or the White Sox, whatever floats your boat), and…

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A Biomedical Researcher’s Guide to Keyword Strategy for Life Science and Healthcare Digital Marketing
March 27, 2018

After hanging up my lab coat in a biomedical research facility to pursue a new career adventure in life science and…

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