Life Lessons
Gated vs. Ungated Content: Deciding Between Links or Leads
As a follow up to last week’s blog post on content length, let’s address another common content marketing question that we…
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Long Form Content Or Short Form Content: How Long Should Your Content Be?
A frequent question we get from clients is about long form content vs. short form content, and which is better for…
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Marketing Begins at Hello: Personalizing Your Elevator Pitch
Marketing trends are evolving, allowing you to be able to connect with your audience on a more personal level throughout your…
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Dreams that Might Come True During J.P. Morgan Healthcare Conference & Biotech Showcase Week
You’ve spent months getting your Biotech Showcase game plan and J.P. Morgan conference strategy ready for biotech’s “big show” – that…
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2019 Marketing Strategy: Ensuring Your Marketing Team has the Marketing Skills to Succeed
If you’ve followed our Marketing Strategy series over the past few months, then congratulations! You’re now an elite, badass marketing superhero…
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2019 Marketing Strategy: Audience and Target Market Research
You may have noticed my colleagues at CG Life have been dropping some strong marketing knowledge recently in a series of…
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2019 Marketing Strategy: Designing an Effective 2019 Paid Media Plan
It’s Q4 2018, and in my experience, that means a mad dash to the finish trying to finalize paid media plans…
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Your 2019 PR Plan: Trade Show Success Strategies
New year, new you, new marketing and PR plan, right? No doubt, most marketers are well into 2019 planning, setting goals…
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Six Things Your PR Team Wishes the CEO Understood
I recently read a blog post summarizing advice to agencies about what the C-suite wishes their PR team or agency understood….
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Measuring Marketing Performance: Setting Goals and Keeping Score
It’s a simple question. Was your organization’s 2018 marketing plan a success? Your honest answer may be “Our company did well,…
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