Life Lessons
Marketing Rules to Follow During Uncertain Economic Times
While uncertainty is reigning during the current global pandemic, economic indicators are pointing to a coming recession. Despite this turbulence, marketing should remain an integral part of your business. Read our advice for positioning your business to beat a recession.
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Finding Flowers After the Storm: How to Optimize Your Time and Prepare Your Business for Re-Entry
The coronavirus has impacted businesses in ways that we may have never anticipated. However, you can take this inherently negative situation and look at it as motivation to consider and develop new strategies you could put in place now to maximize your company’s re-entry. Here are a few ideas to get you prepped.
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Crisis Communications: Advice for Sharing Information in Critical Situations
Many companies realize they need a crisis communications plan when they are smack dab in the middle of a crisis. With a level head and some of our helpful tips to drive a strategic approach, you can master communications in difficult times, even a global pandemic.
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Tips for Communicating With Your Team While Working From Home
Internal communication strategies are rooted in promoting effective communications among people within a company. Learn tips that help you effectively connect your team while working from home.
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Artfully Adapting Your Media Outreach Strategy To Weather Uncertain Times
To say that these are unprecedented times is an understatement. How do we go about media relations at a time like this? Here are six ways to adapt your media outreach through mutual respect and kindness.
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Kick-Ass Ambassadors of Science and Technology That CG Life Looks Up To
In recognition of Women’s History Month and International Women’s Day 2020, the CG Life team shares personal stories about Women in STEM that inspire our team.
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With Coronavirus Uncertainties, What Is Your Trade Show Contingency Plan?
Do you have a trade show and conference contingency plan in preparation for coronavirus cancelations? Check out our top recommendations for pivoting your marketing in a new, fruitful direction during this uncertain period.
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2020 Excitement and Digital Intrigue at CG Life: What Will this Year Bring?
CG Life’s multi-disciplinary marketing & communications team discusses what events, trends, & practices they are excited for in 2020.
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CG Life Brings a New Element to the Table
As you may have heard, The Market Element is now a CG Life company! The convergence of these two agencies represents…
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14 Avenues for Establishing Thought Leadership in Science
Thought-leadership campaigns can sometimes appear to have a deceptively simple recipe: Mix one part KOL with a strong overarching narrative and…
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