A Better Today Makes for a Brighter Tomorrow: Learned Life Lessons Upon a Return from a Global Pandemic
This past year and a half has been everything but ordinary. From leaning on science to battle against COVID-19, speaking up and advocating for those who need it most, and getting accustomed to our new work environment, we’ve learned and grown immensely these past several months.Read More
How to Give a Masterful Media Interview in the Life Sciences
There are risks to engaging public audiences in any form. Media interviews can feel treacherous, but with preparation you can crush it. Learn how life science companies can nail their interviews in this blog.Read More
Juneteenth is an Opportunity to Listen, Learn, Reflect, and Understand
In observance of Juneteenth, CG Life will be closing our doors for a day to use the time to listen to one another, learn from history, and reflect. For more info, read this brief blog.Read More
Transforming Patient Care in the New Age of Gene Therapy
Standing at the cusp of such an exciting and impactful moment in medicine, we are now more certain than ever that gene therapies can provide life-changing benefits to many. Looking at the horizon, this blog reflects on what gene therapies may mean for patient care, providing examples using some of their earliest disease targets.Read More
Be Bon Iver: Using a Marketing Army to Curate an Intimate (Brand) Relationship
Creating a personal experience with strategic integrated marketing cultivates memorable brand relationships. In this blog, learn how we can take inspiration from Bon Iver to build these kinds of fruitful one-on-one connections and drive productive relationships.Read More
A New Sheriff in Town—What Can the Life Sciences Expect from a Biden White House?
We’ve all had enough of talk of the past! Let’s look at what the future might hold for the life science industry – and its marketers – under the policy changes promised by the newly-minted Biden Administration.Read More
Looking Back at the Trump Administration’s Impact on the Life Science Industry
Four years ago, Erik Clausen, CG Life Managing Partner, predicted the Trump Administration’s impact on the Life Sciences and it’s marketers (like us). Find if he was right in this blog!Read More
Intellectual Property Rights Fuel Innovation, But What’s Their Place In A Public Health Crisis?
COVID-19 has changed innumerable things including intellectual property conversations. See how a potential 2021 shift in IP ideology compares to a similar public health crisis in 2001.Read More