Life Lessons

Stock photo of 5 scientist mixing random fluids
Accelerating the Demise of Science Marketing Clichés

We’re all guilty of at least one or two corny science marketing infringements, but some of us really lean into it. You know who you are. You’re so busy ‘accelerating’ ‘cutting-edge’ research and highlighting ‘novel and robust’ data that you don’t have time to birth something a bit different. We get it. So, what’s the solution?

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Clinical Trial Branding: It’s Time to Ditch the License Plate Numbers

There’s a business case to be made for naming and branding a lot of clinical trials. But below, we dive into one aspect of the discussion: How changes to the way clinical trials are being run are increasing the pressure – and the incentives around – naming and branding yours.

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CJ Fisher, Ph.D. at ACS San Diego Scientific Conference
Scientific Conference Tips: Maximizing Your Impact as a Scientist & Person

I recently attended the 2019 ACS national meeting in San Diego with the added luxury of not needing to present. Instead…

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Communicating Science without a Science Background
CG Perspectives: Communicating Science with and without a Science Background

Science is a multifaceted and fast-paced industry. As technologies progress through the years, innovative discoveries in the field grow larger and…

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2019 San Diego UNWIND
UNWIND 2019: Social Networking the Old School Way – In Person!

Long ago, we here at CG Life grew tired of infomercial-like presentations and the hefty entry fees that have been the…

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Purchasing Power: Reflections from a Laboratory Pocketbook Keeper
Purchasing Power: Reflections from a Laboratory Pocketbook Keeper

Biotech, pharma, and other scientific research operations increasingly have access to large sums of cash in the form of grants and/or…

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science-startup-marketing-lessons
Marketing Lessons for Life Science Startups: Three Areas of Focus

Recently, I had the privilege of visiting the University of Illinois in Champaign-Urbana to speak to a group of young scientists…

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The Inner Workings of a Life Science Marketing Agency

Editor’s note: Marketing and communications roles continue to evolve and branch out in strange and unfamiliar ways. For people just joining…

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UNWIND Chicago 2019
UNWIND 2019: CG Life Hosts Chicago’s Most Relaxed Networking Event for Life Science Professionals

On June 13, over 160 professionals from all sectors of the life science community joined CG Life at our warehouse-turned-office, event…

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Post-and-Courier
How to Grow Your Audience: Lessons from a Digital Newsroom

“Owned media.” That’s another way to frame content marketing. Instead of trying to earn coverage through public relations or buy coverage…

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