Chempetitive staff participates in ChemUniversity, where life science opinion leaders immerse us in their business. We take time for this because it makes us smarter and allows us to deliver better results for our clients.

Tom Daly, co-founder of Crison Chemistry, expounded on the nuances of chemical industry marketing. Here are some of the takeaways he shared with us: how to navigate the insane risks associated with launching a new product and how marketing can be a resource to the sales team instead of a “waste of time.”

Since you couldn’t be there with us, we captured Tom’s most important points in his own words in video for you. You’re welcome.