I’ll state the obvious—2020 has been a big surprise to everyone. As a person who has spent many years studying respiratory viruses, I am still in disbelief about how this year unfolded and how much has changed.

We didn’t know what we were in for. It’s pretty amazing to look back on where we thought 2020 was heading. In February, our team had a lot of expectations and ideas, but a global pandemic wasn’t one of them. I guess hindsight really is…2020.

Nine months into 2020, we have a better picture of how life science and healthcare companies should evolve their marketing strategy. So, we asked the leaders of CG Life’s various marketing disciplines for tips on how to efficiently allocate 2021 budgets within their areas of expertise. That includes:

The basic premise is that as you emerge from your 2020 shell, you may have similar goals but significantly less budget available to achieve them. There are also fewer opportunities in some traditional channels, such as conferences and tradeshows. Our downloadable provides guidance on how to adjust to this new tool kit as well as how to maximize and prioritize your funds. So, let’s get cracking on your new and improved 2021 plan! Check out our resource and reach out if you have any questions.

DOWNLOAD OUR 2021 GUIDE

Still reading? We’ll leave you with this nugget of wisdom from former U.S. President Dwight D. Eisenhower, “Plans are worthless, but planning is everything.” Sometimes the plan we set out doesn’t work, but the process and the forethought keep us prepared, nimble, and able to adjust to changing landscapes. This was really put to the test this year!