More than 40 years of research into the moods of meteorology has also found that wind, rain, temperature and humidity can influence feelings of wellbeing. Most interestingly for marketers, good weather makes people less skeptical and less anxious, while also “broadening” their cognitive style. Sounds like the ideal state of mind for pitching a new product or service, doesn’t it?

There are even more rewards for those marketers who take their Margarita at their desk instead of the beach. Our target audiences have better memory in good weather, so they’re also more likely to recall the ads we make. We’ll raise a glass to that!