You can google a subject. You can grab a quick backgrounder. You can digest a quick briefing. However, if you really want to pick up some knowledge on a subject, then you are simply going to have to pick up the book and read it.

Books illuminate. They instruct. They communicate complex ideas in a long form that fills the mind for more than a character limit. Books inspire you to go farther than you thought you can or should go. Books rock.

At Chempetitive Group, our bookshelf runneth over and is as diverse as our interests, which range from marketing and branding to history and science to a good time. Whatever your interests may be, here are just a few selections from our bookshelf. Most make for good summertime reading and might even drop some knowledge on you… or make you crack a smile.

How to Win Friends and Influence People by Dale Carnegie—The fundamentals of good communication
Are You There, Vodka? It’s me, Chelsea by Chelsea Handler—Because we work in communications
The Emperor of All Maladies: A Biography of Cancer by Siddhartha Mukherjee—A scientific look at the history of cancer and our own mortality
Born To Run by Christopher McDougall—The science of running and how evolution produced the best distance running species the planet has ever known
Babbitt by Sinclair Lewis—A timeless lesson in over-promoting without true understanding
A Brief History of Time by Stephen Hawking—Mind-altering read that seeks to explain the existence (not the purpose) of… well… everything
Guns, Germs, and Steel by Jared Diamond—Another mind-altering read that explains the fates of human societies
The World is Flat by Thomas Friedman—An examination of the influences shaping business and competition in a technology-fueled global environment
1984 by George Orwell—A terrifying vision of a totalitarian future, that some believe, was able to predict the future on many levels
1776 by David McCullough—Looking for inspiration? Look no further than the masterminds behind the American War of Independence
To Kill a Mockingbird by Harper Lee—The message is simple and timeless at any age
Cut to the Chase by Stuart Levine—And 99 other rules to liberate yourself and gain back the gift of time…you get the message
The Art of Client Service by Robert Solomon—54 things that every advertising and marketing professional should know…inspiring because we love our clients
The Tao Te Ching by Stephen Mitchell—It’s the way, man
Sex, Drugs, and Cocoa Puffs by Chuck Klosterman—The definitive read on the science of pop culture
Everyone Poops by Taro Gomi—It reminds us to be humble… after all, we are all human and yes… we all poop