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What You Cared About in 2016

Throughout the controversy and excitement of 2016—from presidential elections and Brexit to and unlikely sports champions—there has been one unwavering constant.

Chemunity.

These are the most popular Chemunity posts from 2016. Stay tuned for 2017!

1. . With a new J.P. Morgan Healthcare Conference comes a new insider’s guide. We draw on years of experience at the conference to bring you the best places to network, chow down, and have a good time.

2. . Our J.P. Morgan Guide is more than just a useful map of San Francisco. It’s also an example of growth hacking, SEO, and content marketing gone right. This is how we bought in over 17,000 visitors (with 0 advertising dollars).

3. . Reddit is a difficult beast for marketers. But with over a billion visitors a month, it can be an enormous source of traffic. Drawing on real, repeated successes, we teach you how to get a slice of the Reddit traffic pie.

4. . Scientific research is constantly advancing—and being reported. There are over 2.5 million articles published each year, in addition to movement and changes throughout the industry. Keeping up with constant change can be difficult, but these are the best websites to help you stay informed.

5. . How can a scientist transition to life and work outside of the lab? Chempetitive Group is full of scientists-turned-marketers; this edition of the CG Scientists Series invites you into the story of Account Director Todd Kuna.

6. . The EP Vantage Pharma & Biotech 2016 Preview report showed you the trajectory of pharma and biotech in 2016. What were the big trends in product launches and biosimilars?

7. . Did you go to the BIO International Convention in 2016? We caught up with five longtime attendees to let you in on their favorite things to do in San Francisco.

8. . Most people think of content marketing as a strategy focused on online writing with uncertain ROI. But not all content is written and, as this example illustrates, there is significant value in having a subscribed audience.

9. . How much of your content is plastered with company mentions and logos? There is value to branded content, but producing unbranded content allows you to reach and build trust with a much larger audience.

10. . It’s tempting to tweet about yourself, but effective social media marketing means focusing on your audience and industry. We give you five ways to increase the social media visibility of your company without alienating your audience through excessive self-promotion.

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