CG Life in Forbes: “How To Tell A Compelling Story About Your Company’s Science”

Maybe you’re a biotech startup entrepreneur or investor, the CEO of a medical device company or a marketer in a drug development organization or communications agency. In any of these roles, you have a compelling story rooted in science that must be understood by diverse groups of people, some of whom haven’t taken a science course since high school. Yet, many of those people are potential investors, partners and patients. So, how does a life science or healthcare company simultaneously convey the value and importance of its science to scientists and non-scientists alike?