These days, its online presence is a huge part of everyday business for most companies. A good website allows a company to connect directly with its customers, providing an easy method of communication and source of information and, for many businesses, a primary sales portal. As such, website traffic can be a great indicator of the current health of a business. Indeed, a sudden, sharp drop in a business’ website traffic is an unpleasant jolt and can be indicative of a bigger problem that needs to be addressed.