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Our Work
Snapshots from our life

Life is about people. And the science that helps people. Here’s a glimpse at some of our pertinent life experiences.

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Creating a Corporate Brand for a Major Clinical Genomics Player

Integrated Campaigns

Illumina, long established as innovators in the life sciences, wanted to break into two new business sectors: diagnostics and consumer genetics. Our challenge was to build upon the considerable brand equity Illumina has already achieved in life science, while creating a unified look and personality.




Illumina Work

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