As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t have to mean a major overhaul. Sometimes a color palette refresh or a new content voice can make a big difference in how a brand is perceived. So what are some of the simplest ways a business can refresh its brand—and what are important considerations to cover first?