Marketing 360: Twitter Remarketing

The internet and social media have led to unparalleled, worldwide connectivity between people, products, and services. Twitter, for example, has 310 million monthly active users. Because of the ability to reach larger, otherwise unconnected audiences, these social platforms have become a vital aspect of marketing.

You might wonder, what is the best way to use this technology to go from first contact to first sale? People that show interest in your company but have not yet followed a call to action can be targeted on social media – with Twitter remarketing!

Twitter retargeting ads (aka Twitter remarketing) is a way to get people who have visited your website to make second contact. Think of Twitter remarketing as the follow-up phone call after a first date. Of course, you have to make a good impression during the date itself (your website). But after that you need to stay in contact if you want the other person to stay interested. Promoted remarketing ads on Twitter serve the purpose of that follow-up call.

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So, how does it work? Here are three simple steps to bring in more downloads, more page views, and more sales.

Step 1: Create & install a “universal website tag” – a snippet of code from Twitter that you add to your website header or footer, allowing you to tag and connect with people who have recently visited your website.

Step 2: Create a conversion event for your Twitter Ad – this enables you to measure how many people actually followed your desired action (e.g. downloading a buyer’s guide or requesting a quote) after viewing your Twitter ads.

Step 3: Manage your audience – this allows you to target particular audience members, optimizing your Twitter adTwitter retargeting ads and increasing the effectiveness of your call to action.

Of course, there’s also a Step 4 – sit back, watch your downloads and page views spike, and get ready for your date to call you back.