life science and healthcare
content marketing


This magical concept of content marketing and inbound SEO shouldn’t be a new concept to anyone. Everything we do in marketing communications is based on understanding the audience and creating meaningful user experiences through relevant content development, delivered at the right time. Content is a conduit to attract a new audience, build reputation and credibility or influence conversion rates. Content drives decisions. And, it should be the cornerstone of your inbound marketing strategy. Whether you are communicating to customers, researchers, providers, genetic counselors, or patients, we build and execute content marketing strategies that convey value and guide the customer journey from awareness to brand loyalty.

Not content with your content? Let’s talk about your strategic need for the creation, publication and distribution of targeted content.  

OUR CONTENT MARKETING SERVICES

  • Content Marketing & Development
  • Audit and UX Strategy
  • Inbound Marketing Strategy
  • Social Media Strategy
  • Buyer Persona Development
  • Web Page SEO Strategy
  • Article & Blog Content
  • DATA-DRIVEN TARGETING
  • Web Content
  • White Papers
  • Webinars
  • Email Campaigns
  • Editorial Calendars
  • Digital Ad Content

Everyone loves a good story. We’re in the business of bringing our clients’ stories to life in an impactful and measurable way.

Take a look at our work

UNWIND Chicago 2019

UNWIND 2019: CG Life Hosts Chicago’s Most Relaxed Networking Event for Life Science Professionals

On June 13, over 160 professionals from all sectors of the life science community joined CG Life at our warehouse-turned-office, ... More >
Post-and-Courier

How to Grow Your Audience: Lessons from a Digital Newsroom

“Owned media.” That’s another way to frame content marketing. Instead of trying to earn coverage through public relations or buy ... More >

think HOLISTICALLY

We’re more than a content marketing agency. We’re an integrated life science and healthcare marketing and communication agency that approaches all our client work holistically. We bring together the collective brains from our multidisciplinary team to focus on your challenges from a wider and integrated perspective rather than from a single capability function.

Market Intelligence | Brand Strategy | Public Relations | Creative | Digital Marketing | Content MarketingPaid Advertising