Let’s Share Our Feelings… Virally
You know the email. The one with the subject line, “You HAVE to watch this. Soooooo FUNNY!” Or perhaps it was something more eloquent like, “Crazy cat!” A s
Sound Advice for Your Writing
For example, when presented with two made-up words and asked to assign one to a jagged drawing and the other to a smooth-lined drawing, 95 percent of people put the same words with
Scientists and Marketers: We Are Not So Different, You and I
While elucidating‡ a kinase’s mechanism of action may be completely different from branding a life science company, scientists and marketers are both, at their core, problem so
The Importance of a Creative Brief
A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, s