Centering the Patient Perspective in Healthcare Communications
Patient stories are key to effective healthcare communication. They can help stakeholders learn about and understand the significance of important advances that are shaping the fut
Exosomes: Small Messengers with Big Potential
The cells in our body constantly communicate with each other using microscopic membrane-bound packages called exosomes. Exosomes are potent carriers of information and capable of i
Sustainability Meets Science: Three Examples from the Next Frontier of Sustainable Life Science Innovation
Everyone recognizes the pressure to achieve sustainability, but it can be a tricky goal to chase. In industries like healthcare and biopharma, where patients can live or die based
Five Tips for Maximizing Your Patient Panels
"Keep the sessions on topic. I get it, patients have an insurmountable amount to deal with, and while it’s important to be empathetic, it’s also important to stay on task and n
Beyond Placebos: The Promise and Limitations of Synthetic Control Arms
Synthetic control arms offer so many benefits. No one gets a placebo and the study arms are near-perfectly matched, providing a window into the path not taken for every participant
Three Pillars for Patient Engagement: Understand, Reflect, and Personalize
Below, we share three core pillars for modern, authentic patient engagement––understanding your audience, reflecting their needs via patient-centric resources, and personalizin
Oncolytic Viruses: An Overlooked Ally in the Fight Against Cancer
Oncolytic viruses are a compelling cancer treatment strategy that is rapidly gaining attention for its elegant and powerful design. However, only four oncolytic viruses have gained
What We’re Watching for at J.P. Morgan Week 2024
The J.P. Morgan Healthcare Conference and associated events in January remain a bellwether for the economic health of the life science, biopharma, and medical sectors as hundreds o