What’s in a name?
There’s a lot of pressure when it comes to planting a name on a little one. You want to make sure you don’t scar the little guy with a perceived weak moniker, while at the same
Trade Show Marketing for Dummies Part II: Maximizing Your Event Budget
Too many industry marketing contacts tell me that they expect that “If we exhibit, they will come.” Well guess what…that is just not always the case. Why do companies spend t
A Chemversation about Twitter
Talk about the three most read @Chempetitive tweets in December and you’ve got yourself a Chemversation. Snap, easy as that! Look for an episode at the beginning of every month.
Trade Show Marketing for Dummies Part I: Measuring the Value of Events
As many of you know, trade shows and conferences are a critical component to a well-balanced marketing mix for most life sciences companies. These events can be a great tool for en
Like It or Not, FDA, Social Media is Here to Stay
While the latest draft guidance from the FDA on responding to off-label requests sheds some light on the agency’s social media stance, the document has only left folks scratching
Do PR Pros Just Need a Hug?
PR professionals refresh their inbox in the same manner in which singles obsessively check their mobile for a text from that person with whom they locked eyes while waiting in line