5 Best Tactics for Writing Lists Readers Can’t Refuse
The online publishing world seems to be going bananas (b-a-n-a-n-a-s) for list-based articles and blog posts. Why? It’s all about the clicks. Whether “Top 10”-type lists deli
How to Make Your Emails Look Good Naked
Half of email software doesn’t show messages’ images. A different half can’t use typefaces that aren’t on the recipient’s computer. Design purists may lament that half th
Usability: Making Better Websites with Dead Simple User Experience
Let’s get something straight: We’re all marketing to humans. Yes, customers’ perspectives, experiences and industries may differ — even within the life sciences industry. B
Top 10 Biotech IPOs of 2014: West Coast Dominates
What was the most successful biotech IPO of 2014? Look no further than Ultragenyx. A special report by Fierce Biotech says that the Novato, Calif., maker of treatments for rare and
How Life Science PR Pros Can Make Reporters’ Job Easier
In the journalism world, there has always been a stigma associated with public relations. Journalists are seen as the ones who write fair and unbiased stories, while PR practitione
Replacing Adderall: Medicines to Change the World (Part I)
It’s a sad beginning to my series on medications set to change society and the way we live our lives. Shares in the promising biotech Alcobra Pharma plummeted 50 percent this wee
Future of Medtech: Who’s In, Who’s Out, Who’s Taking Over
The medical technology industry had its share of disappointments last year, with a slow pace of device approvals and meager action on the investment front. But a wave of megamerger