Is There a Place for the Science Industry in Product Placement?
Have you ever noticed that certain films and TV shows feature conspicuously branded products? Take for example the Tom Hanks movie Cast Away. Was it a coincidence that his volleyba
Marketing 360: What are the Life Sciences?
Advances in science and technology have allowed medicine to significantly improve the quality and standard of human life. We now have vaccines to prevent fatal disease, diagnostics
Partnerships and Sponsorships: A Q&A with Chicago’s Field Museum
For established life science companies it’s a full-time job growing brand awareness and installing a positive brand perception. There are many avenues to do this; trade publicati