Content Marketing Strategy in Action: Under Armour’s Play in the Digital Health Space
In February of 2015, athletic apparel giant Under Armour acquired the popular diet and exercise app MyFitnessPal, for $475 million. This was the latest in a series of acquisitions,
Crisis Communications: How to Deal with a PR Nightmare
Do you have a plan on how to deal with crisis communications in your business? No? Then this post is for you. What would you do if your company is found to negatively impact the en
Driving Web Traffic With Reddit
Hosting a successful life sciences blog isn’t easy. It’s not the writing, it’s the reaching out. How many Pulitzer-prize worthy blog posts are languishing out there in cybers
What Are the Best Websites for Science News? We Have Your List.
Scientific discoveries happen daily. According to a 2015 report by the International Association of Scientific, Technical and Medical Publishers, over 2.5 million scientific resear
The Cancer Research Community to Meet in New Orleans for AACR Annual Meeting 2016
The annual meeting of the American Association for Cancer Research (AACR) represents the intersection of research and treatment. With more than 6,000 papers to be presented, the AA