PR Planning 101: PR as a Content Engine
Sun Tzu, author of The Art of War, said that “tactics without strategy is the noise before defeat.” Your activity must be rooted in a plan designed to achieve a specific object
What’s Hot at AACC Clinical Lab Expo 2016: Talking Points for Laboratory Medicine’s Premier Event
The American Association for Clinical Chemistry (AACC) is holding its 68th AACC Annual Meeting & Clinical Lab Expo at the Pennsylvania Convention Center in Philadelphia from
You Are Not Your Audience: 3 Steps to a Competitive Positioning Strategy
Imagine a car with all the bells and whistles. Ergonomic and temperature-regulating seats, 600W subwoofers, 300W woofers, self-cleaning windows, 360º cameras, traffic light sync,