It’s Not Me, It’s You: Social Media Posts That Target Your Audience
We’re all proud parents when it comes to our company’s social media. We want to show off how great we are, highlighting our people and technology and how they’re impacting th
Professional Content Creation Tailored to the Buyer’s Journey
In the past, many people took a passive approach to professional content creation. They wrote blog posts filled with fluff and inserted hyperlinks to boost up their SEO rankings, a
Building Customer Advocacy: How to Get Testimonials from Scientists
I’ve been eating Cheerios for years, and I’m still waiting for General Mills to call me. “Why, yes!” I would say, delighted, “I’d love to be in a commercial for you. I
Marketing 360: Designing a Social Media Strategy
A social media strategy is essential in a highly-regulated industry such as the life sciences. A smart strategy aligns social media goals with overall business objectives. But wher
Context Is Everything: Lessons in Advertising, Media Planning and Buying
One of the “newer” and most talked-about paid media planning and buying practices is contextual advertising. At its core, it has everything to do context–allowing you to
Marketing 360: Life Science Content Marketing Needs Connected Content
Content marketing has been around for over a century but has been recently gaining more traction as audiences ignore traditional marketing efforts. In fact, a 2014 survey conducted