Creating a Science Marketing RFP: Best Practices [Plus Free Guide]
So you need to write a science marketing request for proposal (RFP). It’s often harder than it seems. The reason? Nobody tells you how to write them. There’s no textbook, no do
Not Sure About Hiring a Marketing Agency? 11 Reasons to Consider
Should I use a marketing agency? It’s a common question, made more common by the fact that life sciences companies are often hesitant to hire agencies that don’t understand the
For Web Design, Content and User Experience Are Key
Website design is all about user experience. With the understanding of new technology and standards, designers and programmers have been able to more creatively craft websites to e
Magnify Your Marketing with Brilliant Buyer Personas [Plus Free Guide]
If you went outside and started shouting about your company’s product at the top of your lungs, chances are you would be ignored. People would shuffle by you on the sidewalk, avo
Exploring Google’s New Expanded Text Ads
Google AdWords Expanded Text Ads (ETA) are here! As we learned at the Google Performance Summit this change has been in the works for a while. Google claims this change will result
How You Can Avoid Partnering with the Wrong Marketing Agency
How can you tell if entering a partnership with an agency is going to be a fruitful collaboration – or a stress-inducing nightmare? When companies hire agencies to help them mark
Using Content to Drive Your Customer Experience Strategy
In a recent Marketing 360 post, we emphasized the importance of building thematic content collections that matter to customers rather than one-off pieces on a campaign-by-campaign
Ad Innovation: Take the Road Less Traveled
The traditional advertising market is saturated – anywhere the eye can see, it can see an ad. But now more than ever, consumers have the ability to use ad blockers to tune out ad