Political Uncertainty and the Impact on Healthcare and Life Science Marketing Budgets
A recent article in Fox Business on the biotech industry and the national elections, titled “Why Biotech Investors Are Terrified of the Upcoming Election,” calls attention to t
What Do the Next 7 Years Bring for Medtech?
The past year has seen some shake-up in world news, but it remains to be seen precisely how developments will affect the medtech industry moving forward. Significant considerations
Chemchella 2016 Recap
Good music, good food, good drinks and puns. Is there a better way to celebrate the friends of Chempetitive Group? We don’t think so. Chemchella2016 was a success, all thanks to
Creating an Integrated Visual and Multimedia Marketing Strategy
It used to be cost and time prohibitive to incorporate larger campaign concepts into individual creative pieces – there was a disconnect between campaign strategy and creative de
Bass Pair Reboot Turns Into Unlikely Bass Pairs Reunion; Possible Appearance at ChemChella 2016
By Martín Cesar, Contributor, POPULAR UNO—Spain’s Numero Uno Source for Rock News BARCELONA—October 2016—An apparent effort to reboot the now defunct bass and bongo duo Ba
Secrets of Tradeshow Marketing for Life Science Events
Gone are the days when you could pop up a tradeshow booth, hand out cheap tchotchkes and reel in the leads. The competition is too stiff and you don’t have a one-dimensional audi