How to Pitch a Story to Life Science Journalists: Lessons from Michael Smart
Something amazing just happened. Whether it’s a landmark study using your technology, a product launch, or a unique perspective from one of your experts, you need to make sure th
10 Things Your Marketing Team Needs to Know About Sales
What does sales need from marketing and vice versa? I’ve worked in communications/marketing for 17 years. My husband has been in life science sales for even longer. There are oft
Get to Know Website Tracking and Marketing Automation
Over the past few years the number of ways in which you can track your marketing efforts (usually via cookies) has multiplied, and so have the number of ways that you can use that
Untapped Marketing: Corporate Sponsorship for Charity Events
Sponsoring an event for a charitable organization can be a powerful way to raise brand awareness, create positive press, and build relationships with people in your community. Fun