Pre-Suasion: A Marketing Book Summary:
Marketing thought leaders are prolific, and it can be hard to keep up with the most recent developments in marketing. That’s why, each month, we bring you an in-depth marketing b
San Diego Conference Guide: Your Guide to Navigating ‘America’s Finest City’
Welcome to San Diego! If you’re here for business, then you’re probably aware that it’s one of the top life science hubs in the world. From world-class research centers to st
We aorta tell you…
That Chempetitive Group is now CG Life. Life evolves. And so must we. When we started Chempetitive Group almost 15 years ago, it wasn’t just about providing marketing communicati
In Email Marketing, Little Things Make a Big Difference
Email is still the most trusted form of marketing communication. According to a report by McKinsey and Company, email is 40 times more effective of an acquisition tactic when compa
Science and the Internet of Things
Imagine a lab that smoothly, automatically conducts experiments and collects data. A lab that saves time for your scientists (and business) by automating routine laboratory procedu