Marketing Book Summary: Viralnomics
Marketing thought leaders are prolific, and it can be hard to keep up with the most recent developments in marketing. That’s why, each month, we bring you an in-depth marketing b
5 Trademark Mistakes Entrepreneurs Make
Entrepreneurs are talented at doing many things, and they like to move fast. But sometimes, their eagerness to innovate and substantial appetite for risk can lead to costly errors
How Do You Engage Scientists on Instagram?
Do you want to read about science, or do you want to see it in action? The answer might be both, and B2B social media marketing offers ample opportunities to engage viewers and inf
Marketing Superheroes: Marketing Strategy Lessons from the Marvel v. DC Rivalry
With nearly $11 billion in worldwide box office sales, Marvel is the most successful cinematic franchise of all time. Marvel’s successful results, however, have not come exclusiv
Gene Editing with CRISPR Technology: Keeping the Focus on Patients
Ever since a proof-of-concept paper was published in 2012, the gene-editing technique CRISPR-Cas9 has been making waves as a major scientific breakthrough—one that has captured t