iBIO IndEx 2017: Amid Political Uncertainty, Industry Collaboration Is Key to Advancement
The effects of technological advances and an uncertain political environment were the focus of this year’s Illinois Biotechnology Innovation Organization (iBIO) Industry Expo (In
The Content Audit: How to Start Content Marketing [Plus Free Assessment Form]
Content marketing is all the rage, but where do you start? You know you want the increased web traffic, audience relationships, better leads, and authoritative thought leadership t
Building a Successful Marketing Strategy in an Increasingly Connected World: A Q&A with Jeremiah Worth
As the fields of life science and healthcare converge, deliberate strategy becomes an even more significant backbone of marketing efforts. We sat down with Jeremiah Worth, Vice Pre
What Matters to Core Lab Managers?
My PhD advisor used to say, “A day in the lab can save a week at the library.” CG Life’s San Diego office heeded that advice and visited the Institute of Genomic Medicine Gen
Europe to Issue New Safety Regulations for Medical Devices and Diagnostics: What You Need to Know
Want to find a place in the EU market for your IVD/med device? You’ll need to get through some new hoops first! As the first quarter of 2017 drew to a close, the in vitro diagnos
The New World of Measuring Digital Advertising: Viewability, Analytics, and A/B Testing
You’ve already paid for banner ads and leaderboards. But what happens when your target audience installs ad blocking software—or simply never scrolls down to see your ad? Marc
5 Key Content Marketing Trends for 2017
Content marketing is gaining traction in the life sciences and healthcare industry, but trends in the industry do not always match up with accepted content marketing best practices