B2B Marketing in Technical Industries: A Q&A with Steve Johnson
As the fields of life science and healthcare converge, understanding industries and target audiences is more crucial than ever for B2B marketing. We sat down with Steve Johnson, Ma
CG Life Likes to Unwind
At CG Life, we believe that life is as much about fun as it is discovery and work. That’s why we recently hosted our sixth UNWIND life science networking event in our San Die
5 Steps to Get Editors Calling You
An editor at a biotechnology trade publication recently reached out to our office. She was writing a piece on flow cytometry, and none of her regular contacts was available to prov
Breaking the Habit: Why Understanding Workflow Habits Is Key to Successful Marketing
Habits are powerful. In Daniel Kahneman’s book Thinking, Fast and Slow, he talks about habits as “the law of least effort,” saying “if there are several ways of achieving t