How to Grow Your Audience: Lessons from a Digital Newsroom
“Owned media.” That’s another way to frame content marketing. Instead of trying to earn coverage through public relations or buy coverage through paid advertising, content ma
CG Life in Forbes: “15 Tips For Refreshing Your Business’ Brand Across Platforms”
As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding s
CG Life in Forbes: “12 Leading Reasons Your Business’ Website Traffic Is Dropping”
These days, its online presence is a huge part of everyday business for most companies. A good website allows a company to connect directly with its customers, providing an easy me
Does Storytelling in Science Require an Audience’s Trust?
Last year, I was fortunate enough to attend “An Astrophysicist Goes to the Movies”—a talk given by Dr. Neil DeGrasse Tyson in which he explored how a number of films, spannin
CG Life on Life Science Marketing Radio – “Give Your Audience a Happy Surprise with Geotargeting”
Jeremiah Worth, VP of Client Strategy at CG Life, discusses the use and potential of geotargeting in the marketing mix as well as new data privacy laws and the perceived creepines
CG Life Expands Advisory Board with Human Resources Veteran
To help predict and manage the firm’s growth, we’ve added corporate human resources veteran Pete Murphy to our group of key opinion leaders advising the agency’s sen